How Your Brain is Wired: An Owner's Manual
By Crawford Hollingworth and Cathy Tomlinson
Learn about your brain and how it subconsciously influences your behaviour.

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Brain Rewiring Webinar
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Groucho Launch
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How Your Brain is Wired Masterclass
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Frequently Asked Questions
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As 95% of our brain activity carries on at a subconscious level we’re not always aware of why we think what we think and do the things we do.
In How Your Brain is Wired: An Owner’s Manual we’ll help you to build a new behavioural literacy, giving you brain insights into behaviour and instructions on how to tinker with it, together with a useful and effective behavioural toolkit for taking back some control. You may find yourself wondering how you’ve gone so long without it!
We will also show, with real world examples, how governments and organisations are triggering your brain wirings to subconsciously nudge and steer your thinking and behaviours – very much an eyes wide open moment.
But our main aim is to demonstrate how these brain insights, this new literacy, can empower and change people’s lives. You don’t need to take our word for it. We worked with a sizeable volunteer brain team who road tested a behavioural literacy journey as part of an in-depth research project which led to this book. It’s a journey that’s rooted in understanding the brain wirings and what they mean behaviourally and then exploring the behavioural empowerment this delivers to the owner.
You will see through the brain team’s journey how even tiny changes can make you happier and less anxious, help you tackle negative situations and trigger positive ones.
In short, How Your Brain is Wired: An Owner’s Manual puts brain science firmly on your side.
Quick select rewards
Signed First Edition Paperback
PLUS:
- Ebook
- Your name in the back of the book

E-Nudge
PLUS:
- Ebook
- Your name in the back of the book

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Crawford Hollingworth
Cathy Hollingworth
Crawford Hollingworth is a behavioural change expert and co-founder of The Behavioural Architects, a consultancy which works with some of the biggest companies and organisations around the world. He writes and lectures regularly on how new knowledge from the behavioural sciences can empower behavioural change.Cathy Tomlinson is a behavioural researcher with years of consumer research experience. She led the brain team on their journey of discovery and empowerment. Crawford Hollingworth and Cathy Tomlinson have written 2 private updates. You can pledge to get access to them all.
21st March 2021 Help us start a positive WAVE!Humans beings are wired to respond in kind. In behavioural science this is known as the reciprocity bias. Can you help us start a positive wave by emailing the link below to our book to just one of your friends and inviting them to back it? Sending you all positive waves this Sunday!
https://unbound.com/books/how-your-brain-is-wired
19th March 2021 A little brain twister for a FridayHere's a question to ask your friends or colleagues when you send them the link to 'HOW YOUR BRAIN IS WIRED - An Owner's Manual'
Are you one of those people who think you already know everything there is to know about your brain?
Or
Are you one of those people who likes to learn more about your brain and be empowered by the insights?
If they're in the second group they would love…
14th March 2021 How Your Brain is Wired: An Owner’s ManualBrain Wiring No. 22
Ever wondered why it’s so hard to forget the bad stuff in life?
How Your Brain is Wired delivers insights into why you behave the way you do, empowering you to make little changes that will make a big difference.
Order your own brain manual today. Who do you know who might benefit from understanding their brain a little better?
These people are helping to fund How Your Brain is Wired: An Owner's Manual.
George Goodfellow
Tricia Schmid
Michail Drakomathioulakis
Emma Thimbleby
Lucy McCahon
Shafik Saba
Lyni Sargent
Stephen Paton
Brenda Reilly
Mark Cannell
Brenda Reilly
Maddy Price
Catherine Huck
Annabel Holroyd
Anne Tomlinson
Anne Tomlinson
Sophie Ridley
Nicholas Foster
Baz Butcher
Christopher Stuart
Sheila Cunningham
Siobhan Mackenzie
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