How Your Brain is Wired: An Owner's Manual

By Crawford Hollingworth and Cathy Tomlinson

Learn about your brain and how it subconsciously influences your behaviour.

Science | Wellbeing
108% funded
196 supporters
Preparing for print

Publication date: Summer 2022

Pre-order
book cover
The edits are done – you can still pre-order but your name will not appear in the book.
$30  + shipping
50 pledges

First Edition Paperback

A first edition of the book in attractive paperback format (154 x 194mm) using 80gsm cream paper.

PLUS:

  • Ebook (available in EPUB, MOBI and PDF format)
  • Your name in the back of the book
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$60  + shipping
3 pledges

Tote Bag

Signed first edition plus a limited run 'brain' tote bag in heavy-duty cotton, available exclusively from Unbound. LIMITED TO 100

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  • Ebook
  • Your name in the back of the book
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$90  + shipping
3 pledges

Brain Rewiring Webinar

Signed first edition book, plus a fun and thought-provoking Zoom webinar with the authors (which will include a Q&A) to bring the book alive and help you get the most out of your Owner’s Manual. LIMITED TO 50

PLUS:

  • Ebook
  • Your name in the back of the book
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$150  + shipping
16 pledges

Groucho Launch

An invitation to attend the legendary members-only Groucho Club in Dean Street, London for the book launch and receive a signed and personalised first edition book at the event. LIMITED TO 50

PLUS:

  • Tote bag
  • Ebook
  • Your name in the back of the book
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$1,500  + shipping
2 pledges

How Your Brain is Wired Masterclass

A face-to-face (when we can) 90-minute Masterclass for up to 20 people, plus a signed and dedicated first edition for each attendee. Discover how to get more out of life by sharpening your awareness of how your brain is wired and how you can play with these wirings. LIMITED TO 5 (within 60 miles of London or Oxford, but could also be held virtually if necessary).

PLUS:

  • 20 x signed and dedicated copies
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Sold out!

$150  + shipping
31 pledges

Champagne Dinner

Start the rewiring process over a delicious champagne dinner and talk at the authors’ home and collect two signed and dedicated copies of the book. LIMITED TO 12 PEOPLE AT 4 EVENTS.

PLUS:

  • Ebook
  • Your name in the back of the book

Frequently Asked Questions

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Will the book and rewards that I receive look the same as the images shown on the Unbound website?

Book designs, cover and other images are for illustrative purposes and may differ from final design.

Still have a question? Visit our Help Centre to find out more.

As 95% of our brain activity carries on at a subconscious level we’re not always aware of why we think what we think and do the things we do. 

In How Your Brain is Wired: An Owner’s Manual we’ll help you to build a new behavioural literacy, giving you brain insights into behaviour and instructions on how to tinker with it, together with a useful and effective behavioural toolkit for taking back some control.  You may find yourself wondering how you’ve gone so long without it!

We will also show, with real world examples, how governments and organisations are triggering your brain wirings to subconsciously nudge and steer your thinking and behaviours – very much an eyes wide open moment. 

But our main aim is to demonstrate how these brain insights, this new literacy, can empower and change people’s lives.  You don’t need to take our word for it. We worked with a sizeable volunteer brain team who road tested a behavioural literacy journey as part of an in-depth research project which led to this book.  It’s a journey that’s rooted in understanding the brain wirings and what they mean behaviourally and then exploring the behavioural empowerment this delivers to the owner. 

You will see through the brain team’s journey how even tiny changes can make you happier and less anxious, help you tackle negative situations and trigger positive ones. 

In short, How Your Brain is Wired: An Owner’s Manual puts brain science firmly on your side. 

Support this project

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  • Crawford Hollingworth avatar

    Crawford Hollingworth

    Cathy Hollingworth avatar

    Cathy Hollingworth

    Crawford Hollingworth is a behavioural change expert and co-founder of The Behavioural Architects, a consultancy which works with some of the biggest companies and organisations around the world. He writes and lectures regularly on how new knowledge from the behavioural sciences can empower behavioural change.


    Cathy Tomlinson is a behavioural researcher with years of consumer research experience.  She led the brain team on their journey of discovery and empowerment.

  • Crawford Hollingworth and Cathy Tomlinson have written 3 private updates. You can pledge to get access to them all.

    21st March 2021 Help us start a positive WAVE!

    Humans beings are wired to respond in kind.  In behavioural science this is known as the reciprocity bias.  Can you help us start a positive wave by emailing the link below to our book to just one of your friends and inviting them to back it? Sending you all positive waves this Sunday!

    https://unbound.com/books/how-your-brain-is-wired

     

    19th March 2021 A little brain twister for a Friday

    Here's a question to ask your friends or colleagues when you send them the link to 'HOW YOUR BRAIN IS WIRED - An Owner's Manual' 

    Are you one of those people who think you already know everything there is to know about your brain?

    Or

    Are you one of those people who likes to learn more about your brain and be empowered by the insights?

    If they're in the second group they would love…

    14th March 2021 How Your Brain is Wired: An Owner’s Manual

    Brain Wiring No. 22

    Ever wondered why it’s so hard to forget the bad stuff in life?

    How Your Brain is Wired delivers insights into why you behave the way you do, empowering you to make little changes that will make a big difference.

    Order your own brain manual today. Who do you know who might benefit from understanding their brain a little better?

     

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