How Your Brain is Wired: An Owner's Manual

As 95% of our brain activity carries on at a subconscious level we’re not always aware of why we think what we think and do the things we do. 

In How Your Brain is Wired: An Owner’s Manual we’ll help you to build a new behavioural literacy, giving you brain insights into behaviour and instructions on how to tinker with it, together with a useful and effective behavioural toolkit for taking back some control.  You may find yourself wondering how you’ve gone so long without it!

We will also show, with real world examples, how governments and organisations are triggering your brain wirings to subconsciously nudge and steer your thinking and behaviours – very much an eyes wide open moment. 

But our main aim is to demonstrate how these brain insights, this new literacy, can empower and change people’s lives.  You don’t need to take our word for it. We worked with a sizeable volunteer brain team who road tested a behavioural literacy journey as part of an in-depth research project which led to this book.  It’s a journey that’s rooted in understanding the brain wirings and what they mean behaviourally and then exploring the behavioural empowerment this delivers to the owner. 

You will see through the brain team’s journey how even tiny changes can make you happier and less anxious, help you tackle negative situations and trigger positive ones. 

In short, How Your Brain is Wired: An Owner’s Manual puts brain science firmly on your side.