Cum on Wear the Noize: Dave Hill & Superyob Style

By Dave Hill and NJ Stevenson

The inspiring inside story of how Dave Hill and Slade helped create Glam fashion

Illustrated | Pop culture
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So Here It Is Bundle

A first edition hardback plus a paperback copy of Dave’s autobiography – So Here It Is.

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Wear the Noize Poster

A signed first edition hardback plus a limited edition A2 poster, signed by Dave, available exclusively from Unbound. LIMITED TO 75

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Wear the Noize Mug

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Wear the Noize T-Shirt

A first edition hardback signed by Dave plus a limited edition 100% cotton t-shirt, exclusive to Unbound. Available in S, M, L, XL (size and slogan to be specified in post check-out email closer to the time of dispatch). STRICTLY LIMITED TO 100

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Wear the Noise Merch Bundle

A first edition hardback signed by Dave plus limited edition t-shirt, scarf, mug, signed poster, pin badge and bookmark (size of t-shirt to be specified in post check-out closer to the time of dispatch).

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Deluxe Slipcase Edition

A limited edition hardback in a deluxe slipcase, each copy hand-numbered and signed by Dave. LIMITED TO 50

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Cum On Wear The Noize: Dave Hill and Super Yob Style tells the remarkable story of how Dave Hill of Slade, aka the ‘Black Country Beatles,’ helped create a fashion revolution for a generation of working class people in 1970s Britain.

For most people it was a bleak time, with national strikes prompting the government to introduce a state of emergency. But every Thursday night at 7.35 (blackouts permitting), the nation’s teenagers gathered round the TV to be transported to the world of glam on Top of the Pops. Teenagers needed to be in touch with a world where glitter was the norm and you didn’t walk — you stomped. They needed to hear their idolsnew hits, emulate their guitar poses and, most importantly, see what they were wearing.

For young people to forge an identity away from school uniforms and technical college overalls, music was the key to finding their tribe and wearing their hearts on their sleeves. And for kids looking for a group who understood their backgrounds and their spirit, Slade was the answer. They sounded fearless and looked like fun.

From experiments with spray paint in his childhood bedroom to employing his own stylist and costumier, who designed the costumes for the Slade film Flame in 1974, Dave Hill’s fashion sense was entirely personal. He saw his flamboyant self-expression as a contribution to the band’s USP, and just as important as his guitar playing. Slade’s connection to their audience, bringing music ‘back to the people with the same wage packet background,’ as their manager Chas Chandler put it, influenced fans to inject a little dazzle into their Saturday night flash. Bell bottoms, platforms, satin and tat were worn down the pub.

It is this part of the glam rock story that that made it ok for brickies and miners to feather their hair and wear frosted eye shadow. Dave Hill’s infectious do-it-yourself enthusiasm saw teenagers frantically glueing sequins onto Woolworth’s t shirts and rolled-up jeans in emulation. Customisation and glitter-faced cheekiness marked a moment in time when kids stuck two fingers up to political and economic turmoil and and got down and got with it.

Featuring exclusive interviews and lavishly illustrated with unseen and rare photographs from Dave’s personal collection, alongside images of the fans whose lives and wardrobes were transformed by Slade, this tells the story of how a mechanic’s son from Wolverhampton reinvented himself as a glam rock icon, and in doing so inspired young people across Britain to do it themselves on limited means.

 

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    NJ Stevenson

    Dave Hill was born in a castle in Devon, the son of a mechanic, and moved back with his parents to Wolverhampton when he was a year old. He bought his first guitar from a mail order catalogue and received a few lessons from a local teacher before teaching himself to play. Although he is left-handed, he has always played right-handed. He worked in an office for Tarmac Limited for over two years before becoming a full-time professional musician.


    He originally played with drummer Don Powell in a band called The Vendors, which became the The N'Betweens. When Jim Lea and singer Noddy Holder later joined, the band renamed itself first Ambrose Slade then Slade.


    In the 1970s, Slade were the biggest band in the UK, and went on to have 23 Top 20 hits and six number one singles. Three of these singles entered the chart at number one (an achievement that even eluded the Beatles). Released in 1973, Merry Xmas Everybody went on to sell a million copies and has charted every year since. Slade's film Flame is still cited to this day as one of the all-time great music films. Dave's outlandish costumes, hair styles, shoes and make up also made Slade one of the visually defining groups of the Glam era.


    Dave went on to reform Slade after the original line-up broke up and thirty years later they are still regularly touring the world, playing to hundreds of thousands of fans.


    Dave married his wife Jan in 1973, and they have three children and four grandchildren. They still live in Wolverhampton. In 2021 Dave will turn 75.  



     

    NJ Stevenson is a fashion curator, author and lecturer in cultural and historical studies at London College of Fashion. Since 2009 she has presented annual fashion and culture events at Port Eliot Arts Festival and was appointed Fashion Director in 2018.


    She is the author of The Chronology of Fashion, published by Bloomsbury in 2011, which has been translated into fourteen languages, including a Chinese edition published in 2018. She has contributed to and consulted on several fashion publications including most recently Biographic Dior and Biographic Chanel, published by Ammonite Press. She has also contributed a chapter on costume and fashion to Ken Russell: Perspectives, published by Edinburgh University Press in 2020, and several academic journals including Fashion Theory and Film, Fashion and Consumption, and presented at academic conferences.


    Having worked for over fifteen years as a London-based fashion journalist and stylist for multiple publications, including the Guardian and Elle, Stevenson now works with the Fashion and Textile Museum and the London College of Fashion as an independent curator.


    A member of the Centre for Fashion Curation at London College of Fashion, Stevenson is completing her doctorate on the relationship between period film costume and twentieth century fashion. This informs her next curation project, a major exhibition opening at the Fashion and Textile Museum in 2022.


    Stevenson also lectures publicly in fashion history and popular culture, most recently a series on British designers at the V&A in 2019 including Vivienne Westwood, John Galliano and Alexander McQueen.


     

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