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Publishing Masterclass 2

Dear beloved pledgers,

Thursday is publication day. You have already gifted me the crown of becoming a '#1 amazon bestselling author (woodwork)', which will be on my grave-wood. Now I just have one final favour to ask.

You knew it was coming. If you enjoyed the book please, please write a review of it on AMAZON.

This is one of those thngs that takes small amount of time but can have a huge impact on how well a book is treated by the amazon algorithm and send it higher up their chart, which, as you'll remember, is the best chance of getting bookshops to pay attention to the fact that it exists at all. You can tell my kindle campaign is working, by the way, because not only did it fly up the kindle chart, Amazon have also discounted the hardback from £9.99 to £7.19 because they can see it is building momentum. They chose to do that based on pre-order volume. While we can set the e-book price, the hardback discounting has nothing to do with me or Unbound.

Here is a handy link so you can do a review YOU ARE A GREAT PERSON

In case you are interested, this £1 kindle campaign is something traditional publishers won't contemplate. They are trying to reduce the growth of e-books by forcing Amazon to sell them at the same price as the physical copy so they don't cannibaise sales. This is working in the sense that e-book sales have plateaued, but I don't believe it is effective when it comes to sales. I think the kind of person who buys a hardback for £9.99 is not the same kind of person who buys an e-book for £1. The first is a deliberate act. The second is more of an impulse, or curious, purchase. I'd rather have two readers than one.

Another fascinating Amazon fact - because of the way Amazon works, any review written by someone who I have ever sent an amazon parcel to will be ignored, but everyone else can follow this link and write something nice. Five stars only though please.

Here is that handy link again YOU REALLY ARE A GREAT PERSON

The next email I send will have details of the launch party. Then I will shut up about this and things will revert to normal.

Love,

Dan

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