About The Book
Relying on a hidden camera, a bluff and a little bit of luck, award-winning investigative journalist Rich Hardy finds imaginative ways to meet the people and industries responsible for the lives and deaths of the billions of animals used to feed, clothe and entertain us.
What he discovers will shock, but it may just inspire you to re-evaluate your relationship with all animals and what role you let them play in your life.
Sometimes dangerous, often emotional and occasionally surreal, this one-of-a-kind perspective examines what it’s like to live and work amongst your adversaries and what you can achieve if you feel strongly enough about something.
'An incredible and moving exposé of the horror that animals go through to create a product that destroys the environment & keeps people sick and miserable’ Moby, musician and activist
‘It is beautifully and lucidly written...it avoids gratuitous expression but delivers the truth in a compelling and penetrating narrative. Not as Nature Intended is a must read’ Peter Egan, actor and animal advocate
'A 007 of the animal world’ Rhian Lubin, Daily Mirror
‘As you read this book, if you have a heart and a soul, you too won't fail to be bowled over by Rich's courage’ Jane Dalton, Independent
‘All the evidence we need to make our future a plant-based one’ Christina Rees MP, Chair of the All-Party Parliamentary Group on Vegetarianism and Veganism
‘An eye-opening insight into the horrors endured by animals around the world - and into the minds of those who risk everything to help them’ Maria Chiorando, Plant Based News
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