Your privacy is vitally important to us. We never sell, rent or lend your personal information to third parties other than in accordance with this policy without your consent.

This Privacy Policy focuses on describing the collection and subsequent use of your personal information. We believe you should know as much as possible about Unbound's practices, so that you can make informed decisions about your personal information.

The privacy practices of this statement apply to our services available under the domain (and subdomains) of www.unbound.co.uk (the 'Site'). By visiting this website you agree to be bound by the terms and conditions of this Privacy Policy. If you do not agree please do not use or access our Site.

By accepting the Privacy Policy and the Terms of Use in registration, you expressly consent to our use and disclosure of your personal information in accordance with this Privacy Policy. This Privacy Policy is incorporated into and subject to the terms described in the Unbound Terms of Use. This Privacy Policy is effective upon acceptance through the act of registration.

If you have privacy questions, you may contact us.

1. Important Note About Children.

   Children (persons under the age of 18) are not eligible to use the Site.

2. Information We Collect.

   Our primary purpose in collecting personal information is to provide you with a high quality, useful and safe customized experience. This allows us to provide services and features that most likely meet your needs, and to customize our service to make your experience safer and easier. We only collect personal information about you that in our view is needed to achieve this objective.

   In general, you can browse the Site without revealing any personal information about yourself. Once you opt to give us your personal information, you are not anonymous to us anymore.

   Manually Provided Information

   Where possible, we indicate which fields are required and which fields are optional. You always have the option to not provide information by choosing not to use a particular service or feature.

   We endeavour to make it apparent to you, when you provide us with information, the purpose and use of that information within the Unbound service. We design future Site enhancements to ensure the use of your data is consistent with your reason for providing it.

   If you choose to post any free format textual information on the Site, we collect and keep that information. We retain this information as necessary to resolve disputes and provide customer support.

   If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the Site, we may collect such information into a file specific to you.

   Automatically Collected Information

   We automatically track certain information based upon your behavior on the Site. We use this information to do internal research on our users' demographics, interests, and behavior to better understand, protect and serve you and the entire Unbound user base. This information may include the URL that you just came from (whether this URL is on the Site or not), which URL you next go to (whether this URL is on the Site or not), your computer browser information, and your IP address. We may use third party services, such as Google Analytics or Mixpanel to track and store this data.

   We use data collection devices such as 'cookies' on certain pages of the Site to help analyze our web page flow, measure promotional effectiveness, and promote trust and safety. 'Cookies' are small files placed on your hard drive that assist us in providing our services. We offer certain features that are only available through the use of a 'cookie'. Most cookies are 'session cookies,' meaning that they are automatically deleted from your hard drive at the end of a session. You are always free to decline our cookies if your browser permits. However deletion will restrict or prevent your use of some Site features.

   Third parties may use cookies, web beacons, and similar technologies to collect or receive information from the Unbound site and elsewhere on the internet and use that information to target advertising that is relevant to your interests. No personally identifiable information is gathered here but you can opt-out of this data collection and use of information for ad targeting here.

3. Uses of Your Information.

   As a matter of policy, we do not sell, rent or lend any of your personal information to third parties other than in accordance with this policy without your consent. However, the following describes some of the ways that your personal information may be used in the normal routine to provide our range of services to you.

   Service Management. We use your personal information to provide the services you request. We use your personal information to: troubleshoot problems; measure consumer interest in our services, inform you about offers, products, services, and updates; customize your experience; detect and protect us against error, fraud and other criminal activity; enforce our Terms of Use; and as otherwise described to you at the time of collection.

   You agree that we may use personal information about you to improve our marketing and promotional efforts, to analyze site usage, improve our content and product offerings, and customize the Site's content, layout, and services. These uses improve the Site and better tailor it to meet your needs, so as to provide you with a smooth, efficient, safe and customized experience while using the Site.

   You agree that we may use your personal information to contact you and deliver information to you that, in some cases, are targeted to your interests, such as administrative notices, product offerings, and communications relevant to your use of the Site. By accepting the Terms of Use and Privacy Policy, you expressly agree to receive this information. You may make changes to your email notification preferences at any time.

   Internal Service Providers for Our Operations. We may use third parties that we refer to as internal service providers to facilitate or outsource one or more aspects of the business, product and service operations that we provide to you (e.g., posting books) and therefore we may provide some of your personal information directly to these internal service providers. These internal service providers' are subject to confidentiality agreements with us and other legal restrictions that prohibit their use of the information we provide them for any other purpose except to facilitate the specific outsourced Unbound related operation, unless you have explicitly agreed or given your prior permission to them for additional uses.

   In some instances, the internal service provider may collect information directly from you (such as for Unbound surveys). In these cases, you will be notified of the involvement of the internal service provider, and all additional information you provide them and their additional uses will be strictly up to you. If you provide additional information to an internal service provider directly, then their use of your personal information is governed by their applicable privacy policy.

   Unbound co-operates with law enforcement inquiries, as well as other third parties to enforce laws, such as: intellectual property rights, fraud and other rights, to help protect you and the Unbound service. Therefore, in response to a genuine request by law enforcement or other government officials relating to a criminal investigation or alleged illegal activity, we can disclose personal information about you.

   Third parties may unlawfully intercept or access transmissions or private communications, or users may abuse or misuse your personal information that they collect from the Site. Therefore, although we use industry standard practices to protect your privacy, we do not promise, and you should not expect, that your personal information or private communications will always remain private.

   Acquisition. It is possible that as we continue to develop our website and our business, Unbound's service and/or related assets might be acquired. Notwithstanding any provision in this policy to the contrary, in event of a merger or acquisition, your personal information may be transferred to the acquiring entity, and become subject to the acquirer's data practices.

4. Your Use of Other Members' Information.

   In order to facilitate interaction on Unbound our Site allows you controlled and limited access other member’s information.

5. Email Address Privacy.

   We do not sell, rent or lend email addresses for any other purpose than in direct association with your use of the Unbound service or as otherwise described in this privacy policy.

6. Password Protected Access

   You are responsible for all actions taken with your User ID and password. Therefore we do not recommend that you disclose your Unbound password to any third parties. If you lose control of your password, you may lose substantial control over your personal information. For this reason, if you know your password has been disclosed to a third party, you are strongly advised to immediately change your password.

7. Accessing, Changing and Removing Your Personal Information.

   We offer you the ability to review and change the information you manually provide to us by signing-into the Site and entering in your new information. You must promptly update your personal information if it changes or is inaccurate. Once posted, in some cases you may not be able to change or remove a public posting made on the Site.

   At your request, Unbound will deactivate your account and associated information from the active database. To make this request, email legal@unbound.co.uk. Information will be deactivated as soon as reasonably possible based on your account activity and in accordance with our deactivation policy and applicable law.

   We will retain in our files some personal information to prevent fraud, resolve disputes, troubleshoot problems, assist with any investigations, enforce our Terms of Use and comply with legal requirements as is permitted by law. Therefore, you should not expect that all of your personal information will be completely removed from our databases in response to your requests. However, such personal information will be deactivated from member viewing and will only be available to selected Unbound staff if needed.

8. Security.

   Your information is stored on servers located in the United Kingdom. We use safeguards to protect your personal information against loss or theft, as well as unauthorized access and disclosure to protect your privacy, including encryption, 'firewalls' and Secure Socket Layers. We treat data as an asset that must be protected against loss and unauthorized access. We employ many different security techniques to protect such data from unauthorized access by users inside and outside the company. The data centres containing our servers are all SAS70 Type II certified.

   Unbound does not store Credit Card Information. Credit card transactions are transmitted to a secure financial gateway, and we endeavour to protect the security of your payment information during transmission by using Secure Sockets Layer (SSL) technology. Credit card information is stored in an encrypted form by our payment gateway provider. Unbound does not store any credit card details.

9. Notice.

   We may amend this Privacy Policy at any time by posting the amended terms on the Site. All amended terms shall automatically be effective immediately after posting on the Site. We will notify you in accordance with your Notification Preferences.

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