Tuesday, 13 March 2018
What a start! Just 1 day in, and we're almost halfway!
Wow, wow, wow! I’d hoped I would be able to write to you with some (fittingly) good news after the first day of campaigning, but I could not have imagined this! Thanks to you pioneering backers, we managed to smash through 45% of the target in the first 24 hours. Together, you’ve pledged over £5,000 towards the first print run! This is beyond my wildest expectations and I can only say a heartfelt thank you to you all!
What anyone who’s ever crowdfunded will probably recognise is that nervous feeling you have when you see the total on £0, without knowing if and when it might start moving up. There are of course some lovely friends and family who ensure you they’ll support, but when pledges start streaming in, literally from all around the country and even different corners of the globe, it is an unbelievable feeling. Former colleagues, university friends, people I haven’t spoken to in years, and even some I’ve never met: more than 60 of you pledged on the first day and got us off to a flying start. You are all amazing.
Within hours, You Are What You Read was trending on the Unbound publishing site. Just as it felt like things were quieting down a little at the end of the working day in the UK, pre-orders and endorsement tweets started to roll in from the US, where the day had just begun.
We had people pledging on every reward level, ordering signed hardback copies as well as book bundles to share with colleagues, books personalised with poetry, masterclasses and more. As some rewards are limited, it’s worth securing them sooner rather than later – please do share the link with anyone who might be interested too.
Here are some amazing endorsements we received on the first day:
Steven Pinker, cognitive scientist at Harvard, renowned author of books about progress and my personal idol, tweeted his support to his 400,000 followers:
Action for Happiness shared this with more than 100,000 followers:
Many of you early adopters have asked if there is anything beyond pledging they can do. There are two things that would be amazing:
- SHARE! If you can share the campaign on Facebook, LinkedIn and Twitter, that would be amazing. Here are some sample messages to share, but feel free to make your own, using the hashtag #YouAreWhatYouRead. We can already start seeing some pledges coming through via links shared on social media, so it really does work.
"This is not a call to ignore the negative, but rather, to not ignore the positive." @jacksonJodie21 wrote a book outlining how we can change our media diet. I pledged to bring it to life by supporting the crowdfunder here, and you can too: https://unbound.com/books/you-are-what-you-read/ #YouAreWhatYouRead
- TIP A FRIEND! As we’re now so close to the halfway point, it’s incredible to think what we’ll be able to do together to make this book a reality. If everyone who pledged so far would get just one friend or colleague to pledge too, we would literally almost be there! We know that personal emails are by far the most successful way to get more people on board. If you can, please tell one person in your network about the book and ask them to check out the page.
As you might be aware, this is an ‘all or nothing’ campaign, which means we need to secure £11,646 by the closing date of 20th April. We’ve got just five weeks to go all the way.
Thank you for believing in the project from day 1. Your support strengthens my hope and belief that together, we can get to the finish line in time!