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You Are What You Read

By Jodie Jackson

Why changing your media diet can change the world

Mental health | Politics
118% funded
276 supporters

Publication date: April 2019

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During this one-hour exclusive masterclass at your organisation or offices, I share fascinating insights from my research and lead participants to re-consider the news as they know it. Plus everything at the Collectable level.
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Do you ever get that feeling of overwhelming hopelessness, the moment you switch off the evening news? Do you get sucked into a state of sadness about the world we live in, without any hope for its future? Does it make you want to ignore the headlines, but leave you guilty for not engaging at the same time? But is there, deep down, a nagging feeling that there must be another side of the story too – one that doesn’t get reported? Then bear with me, because there is good news.

I wondered all of the above when I first started researching the impact of news on our wellbeing. Perhaps unsurprisingly, I quickly learned that the news, quite literally, makes us miserable. At best, it leaves us indifferent, but more often than not, it triggers low mood and a passiveness that can even lead to anxiety and depression.

Things got more interesting when I looked into the effects of news about things that were not negative. Stories about progress and possibility, about hope and optimism. It turns out such stories motivate us. They kick us into gear and play into our natural desire to care. As a force for inspiration, the news can, in fact, be hugely powerful. But it requires us to change our media diet radically.

In this book, I show you how. First, by understanding the way in which our current 24-hour news is produced. Who decides what ends up on our front pages and in our social media feeds, and why does it matter in the first place? Next, we uncover a whole parallel universe, beyond what the news industry refers to as the “good news is no news” principle. Combining research from psychology, sociology and journalism with real-life examples, this book makes a compelling case for the greater inclusion of solutions-focused news into our media diet.

This is not a call for us all to be naïve and ignore the negative. Rather, it asks us to not ignore the positive. For every problem, there is someone, somewhere, trying to do something about it. Or at least thinking about what we should be doing about it. Only by including this ‘What Next?’ part of the story will we get to a better place – both in our minds and in the world.


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  • Jodie Jackson avatar

    Jodie Jackson

    Jodie Jackson is an author, researcher and campaigner. She holds a Master’s Degree in Applied Positive Psychology from the University of East London (UK) where she investigated the psychological impact of the news. As she discovered evidence of the beneficial effects of solutions focused news on our wellbeing, she grew convinced of the need to spread consumer awareness. She is a regular speaker at media conferences and universities. Jodie is also a qualified yoga teacher and life coach.

  • Early in 2017 I experienced the wonderful joy of having my first child, a smiley little girl we called Ariana. Not long after she was born, I was sitting with my mother-in-law, Eva, who told me she worried for Ariana and the world that she is going to have to grow up in. “It is so much more dangerous than when I was young”, she said.

    Let’s just take a moment to reflect on that. Eva was a little girl in 1945; she was born into a World War. Not only that, but since then, globally speaking, we have become more prosperous, have better health, better technology, better sanitation, higher IQs, less child mortality, fewer deaths from conflict, fewer homicides and have seen a reduction in overall crime figures. With all of this progress, how could it be that Eva would think that the world is more dangerous than it was 70 years ago?

    I have been researching the psychological impact of the news for the last seven years - how it affects us mentally and socially, how it shapes our opinion of the world, and how it influences the way we see ourselves and other people. Eva’s belief that the world is more dangerous than it used to be lies in her perception of the world. This perception is created, not through experience - because the truth is that experientially things have improved - but through hearing stories about the world, stories told to her by the news. Hers is not an uninformed belief, it is an ill-informed one - and an incredibly common one at that.

    I once got to the point where I could not bear to hear another news story. I would switch radio stations as soon as I heard the beeps introducing the news bulletin. They sounded to me like alarm bells, warning me that something awful was coming. Some people labelled my decision not to listen to the news as naïve, weak, ignorant or simply a bit extreme. This reaction made me feel that I must be damaged in some way, that there was something in me that was not strong enough or brave enough to see the world in all of its ugly existence.

    But in fact I did not - and do not - see the world as ugly. My experience of the world is that it is a remarkable and complex place, filled with adventure, imagination and kindness as well as cruelty, suffering, and injustice. I could understand that the world had its flaws but I did not and could not agree with the picture that I was being given by reading the news.

    I came to realise it was not me, but the news industry that was damaged. I have grown tired of reading so many inflammatory headlines charged with opinion over fact and emotion over reason, designed to bolster conflict rather than aid resolution. I began to get cross with other people when they did not understand my frustration with the news, when they jumped to its defence quite forcefully with an unfulfilling argument that “the world is the way it is” and no real insight as to why these are the only stories we are told about.

    The fact that people were not questioning of the news made me want to dig deeper. I started asking questions such as: why is there a massive preference for negative news? For what purpose do journalists report scandal? Is it just to hold the perpetrators to account or does it become a deterrent for others to refrain from similar immoral activity? Is this deterrent an intentional or an unintentional consequence, if it is one at all? Why do journalists report on war crimes? Is it to hold the perpetrators to account? Or are they just reporting what they see without intentional consequence? Does the media create or reflect opinion? Is the media a commercial enterprise that is led by profitability or a noble one led by integrity? Does it report news that is in the interest of the public or in the interest of its own success?

  • Jodie Jackson has written 5 private updates. You can pledge to get access to them all.

    8th July 2019 You Deserve To Know...

    Dear friends, 

    This week saw a special moment for our book! We received the Amazon #1 Bestseller badge for e-books in Media Studies! Thank you! It was all of us together that made this happen! Now it's time to grow... The more people that join the movement for a more constructive news media, the bigger impact we can have! It would be so helpful to have you, as my most trusted ambassadors, to leave…

    2nd May 2019 The Reviews Are In... What Do You Think?

    Hi friends, 

    It was wonderful to see so many of you at the launch event for "You Are What You Read"! For those of you who weren't able to make it, I'm delighted to let you know that you can watch the full talk here

    There have been some generous reviews left on Amazon - thank you! It is so motivating to read your wonderful comments and is super helpful to encourage others to buy the book and…

    8th April 2019 One Last Thing...

    To all my wonderful supporters,

    Tomorrow is the big day... The official launch for "You Are What You Read"! I would love to celebrate it with as many of you as possible, so if you haven't yet got your ticket, you can do so by clicking here! And remember use the code afhjodie to get your free ticket. 

    If you have had a chance to read the book yet, I would be so grateful if you were able to leave…

    11th January 2019 Book Launch - Save the date


    After years in the making, I am so proud to be sharing “You Are What You Read” with the world this year. Thank you to each and every one of you for helping make this possible!

    I would love for all of you to be at the book launch! It will be held in central London on the 9th of April at 7pm... Save the date in your diaries now and details will follow shortly.


    5th November 2018 My Work Is Done...



    Hi all, 

    My new website for You Are What You Read is up and running! On there, you can find a starter kit for increasing your intake of solutions journalism. I will also be sharing with you updates about the movement for a more constructive media and writing articles to inspire you and provide some mind fuel. Please sign up if you would like to be kept up to date…

    9th August 2018 Cover Designed, Edits In

    Thank you to all of you for your continued support and patience! We are all still very busy behind the scenes developing "You Are What You Read" from a computer Word document to a beautiful book. The last couple of weeks have been exciting and I am happy to be able to share with you the latest front cover design created by the brilliant creative team at Unbound!


    25th May 2018 One Step Closer! You Are What You Read is Entering Pre-Press

    It is exciting to see our book slowly being scuplted into existence. We are now enetering the pre-press stage where we get to fiddle with all of the creative detail that will lift my words from my computer to a beautifully bound, well designed and proffesionally edited book. Thank you for making this possible - I am so happy to be sharing this with you all. 

    Now the fun begins! I shall receive…

    9th April 2018 And We're Away! The manuscript was handed over this morning!

    I so am happy to let you know that our book is one step closer to becoming a reality! I have handed over our book to Unbound this morning and they will begin to work their magic to help get it from my hands to yours! They will be giving us an expected publication date soon so stay tuned!

    Whilst scribbling away at the last edits of my book, the team supporting it continues to grow in the most wonderful…

    28th March 2018 100%! We did it! ‘You Are What You Read’ is becoming a reality!

    I could not have dreamt this in my wildest dreams, but it is official: WE DID IT! It took just 16 days to fund the entire print run of You Are What You Read. Together with almost 200 of you, we are making this happen!

    Thank you so, so much: our book will be made!

    If someone had told me we would be here, just two weeks and two days in, I would never have believed it. I knew I had five…

    26th March 2018 We got to 83% in 2 weeks – now let’s go all the way!

    When you start crowdfunding for something as big as the print run of a book, the target amount can see dauntingly big. When you pass the halfway point, you slowly start to believe in what might come next. But when you cross the 80% mark, it really starts to feel real!

    After two weeks of non-stop campaigning, I am very pleased to announce that we only have 17% left to raise. But I am even more proud…

    19th March 2018 One week in and two-thirds of the way there!

    If anyone had told me we’d reach two-thirds of our funding target within the first week, I would not have believed them – yet here we are! Thank you so much to all 130 of you for supporting me right from the start. It means so much to me to have so many of you on board! It’s given the campaign such flying start and it is making a real difference!

    At the same time of course, I am realistic about…

    13th March 2018 What a start! Just 1 day in, and we're almost halfway!

    Wow, wow, wow! I’d hoped I would be able to write to you with some (fittingly) good news after the first day of campaigning, but I could not have imagined this! Thanks to you pioneering backers, we managed to smash through 45% of the target in the first 24 hours. Together, you’ve pledged over £5,000 towards the first print run! This is beyond my wildest expectations and I can only say a heartfelt…

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  • Steven Melvin
    Steven Melvin asked:

    Do you have just an e book pledge level?

    Jodie Jackson
    Jodie Jackson replied:

    Hi Steven, Thank you for taking the time to get in touch. I do not have an e-book pledge level available. Please let me know if I can give you any more info.

    Steven Melvin
    Steven Melvin asked:

    Thank you for your reply. I wish you every success and will eagerly await its release where I will determine to be 1st in line to purchase the ebook version.

    Jodie Jackson
    Jodie Jackson replied:

    Thank you Steven! I shall let you know as soon as the e-book is available. Have a lovely weekend and thank you for your kind support!

    Dr. Silverman
    Dr. Silverman asked:

    How many pages will the book be? About how many sources do you cite in your book? Are the sources peer-reviewed? How recent are the sources you cite?

    Jodie Jackson
    Jodie Jackson replied:

    Hi Dr. Silverman, The book will be about 160 pages. There are roughly 250 sources cited in my book of which the majority are peer reviewed. As my research covers the last century the go back as far as 1922 to as recent as 2017. I hope this helps. Please let me know if you need any more info.