A couple of weeks ago I had a brainwave: we’d offer 10% off pledges for The Long and the Short of It per goal England score in each of their group games. They'd never scored more than four goals in a World Cup game. 15 tournaments, 64 games. Never more than four in a game. What could possibly go wrong?

Panama went wrong.

As a result, and for a limited time only, you can get a frankly mind-boggling 60 (SIXTY) percent off your pledge for The Long and the Short of It.

So the ebook level (£10) is now £4. Hardback (£25) now £10. And so on. Insanity.

So if you want a conducting lesson with me, an annotated copy of the book, editorial input into early drafts, signed cover art, or just to support this (dare I say it) original idea and get a copy of the beautifully produced hardback when it appears, now really is the time to do it. This code expires at 2359 BST tomorrow, Tuesday 26th June.

Here's the link again: https://unbound.com/books/the-long-and-the-short-of-it/