Saturday, 20 June 2015
Whether you love or hate the Golden Arches, you do have to give them 10/10 for this clever new packaging for the 'McBike' meal. The packaging, designed by Tribal ad agency of Buenos Aires in Argentina, was launched in Denmark, before making its way to Colombia, and will soon be hitting Amsterdam, Japan and other bicycle-heavy countries. It may make it to the UK too if there's enough demand.
The folding bio-degradable card package allows a buger, fries and a drink to be neatly hung on the handlebars of your bicycle. Which means more control of the bike and maybe fewer accidents.