Bottle Bank Arcade

Friday, 17 October 2014

More fun from VW's The Fun Theory.

When I was a kid, we got money back on bottles so it was in our best interests to collect them and hand them back in for recycling. But these days, when a bottle of beer costs less than a bottle of water or a chocolate bar in some supermarkets, how do you incentivise people to use bottle banks more often?

Make it FUN.

 

 

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Comments

Georgia Odd
Georgia Odd says:

This is great! Also reminds me of the Bottle Bank scheme in Japan (people can recycle their bottles in exchange for credit on their subway passes). http://www.theguardian.com/environment/2012/jul/04/beijing-recycling-banks-subway-bottles

October 17, 2014

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