More fun from VW's The Fun Theory.
When I was a kid, we got money back on bottles so it was in our best interests to collect them and hand them back in for recycling. But these days, when a bottle of beer costs less than a bottle of water or a chocolate bar in some supermarkets, how do you incentivise people to use bottle banks more often?
Make it FUN.
Join 517 other awesome people who subscribe to new posts on this blog.