Friday, 17 October 2014
Bottle Bank Arcade
More fun from VW's The Fun Theory.
When I was a kid, we got money back on bottles so it was in our best interests to collect them and hand them back in for recycling. But these days, when a bottle of beer costs less than a bottle of water or a chocolate bar in some supermarkets, how do you incentivise people to use bottle banks more often?
Make it FUN.