Trust Me, PR is Dead

By Robert Phillips

The Former EMEA President and CEO of the world’s largest PR firm on the end of PR

Sunday, 30 March 2014

"With all the emotional objectivity of a parent whose child has been called ugly"

I have never met Joe Kelly, a point he also makes in the blog he posted today.

But, like Richard Fletcher, Martin Vogel and George Pitcher, Joe clearly gets why the argument is important and timely. He undersatnds that there are progressives among us - rightly taking issue with the many sleepwalkers out there.

I am not the Grim PReaper, nor is it my intention to be sensationalist. I firmly and fundamentally believe that Public Relations is an anachronistic practice of the late twentieth century and is no longer fit for purpose in a social and democratic world. I am, for the record, more interested in prosecuting the debate than in selling books (with apologies to Dan and the Unbound team).

I am bewildered by those who rush to defend the status quo on the grounds of power or profit - or on some weird premise that a failing industry currently employs lots of people. equally, I am disappointed by those who think the argument is one of simple semantics (evolution or revolution). They remain wilfully blind to the more fundamental issue of how PR has abused and exhuasted trust and why it is not an agent of transformation in a world/ society/ business/ sector that so desperately needs transformation.

Read Joe Kelly's thoughts on "Trust Me, PR Is Dead" here - and feel free to contribute:

Up next - The Enlightened CEO. Why Richard Branson simply isn't one. And why enlightenment negates the need for PR folk - as business emerges from its own dark ages. This will form part of the debate on the CEO & Society, curated by The Crowd.

Back to project page
Share on social

Top rewards

139 pledges


E-book edition.
Buy now
£20  + shipping
152 pledges


1st edition hardback and the ebook edition