Trust Me, PR is Dead

By Robert Phillips

The Former EMEA President and CEO of the world’s largest PR firm on the end of PR

Wednesday, 9 September 2015

What Amazon says, goes

Publishing a book "properly" (as my mother puts it) teaches you many things - not least that there are quite a few people who insist on telling you what book you should have written, even though that was the book that you never intended to write. Some of them even heckle at conferences.

I make no apologies for not writing a tedious self-help book, even though I may have sold more at airports.

There are the fans (thank you!) and the detractors - the most suprising of whom are the ones who take to social media with the opening "I haven't read your book but I disagree with everything you say anyway". I kid you not. My favourite critic so far is the blogger who threatened in a podcast that "Phillips will never sell copies of this book in Arkansas". So be it. Like the former Edelman colleague who opened a global conference call with the line "I'm not having you bring fucking socialism to this firm", I wear certain damnations as shiny badges of pride.

And, in the world of Jezbollah Corbyn, I would hardly count as a socialist anyway. I would most likely be de-selected.

In this short article for Jericho Chambers' Revolutionary Times, I share the ten things I have learned since the publication of Trust Me, PR is Dead. Trust me, my views are now both more resolute - and also better informed.

As ever, I would love your feedback. None of us has all the answers. (Constructive) dissenting voices are especially welcome.

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