Trust Me, PR is Dead

By Robert Phillips

The Former EMEA President and CEO of the world’s largest PR firm on the end of PR

Saturday, 4 April 2015

Trust me, it's Easter

I am thrilled that nearly 300 supporters have this weekend - finally - received their Special Edition copies of Trust Me, PR is Dead. I hope everyone finds it provocative and funny in equal measure. I would of course love your continued feedback.

Just before Easter, I found myself metaphorically wedged between PM David Cameron and Labour's (shadow) Business spokesperson Chukka Umunna. The occasion was a feature in Management Today on that favourite theme of trust and its restoration. I contributed a short piece. More here:

http://www.managementtoday.co.uk/news/1340297/general-election-2015-business-win-back-publics-trust/

The week before, I had the pleasure of an evening spent in Birmingham at the hugely impressive Impact Hub, organised by @danslee and the folk at Comms 2.0. They also made a short film about Trust Me, PR is Dead and the talk I gave that evening. Here's a bit more on the Seven Strategies of We and why we are moving towards a (communications) world of Permanent Engagement:

http://www.comms2point0.co.uk/comms2point0/2015/4/2/video-trust-me-pr-is-dead-in-brum.html

Lorna Prescott spoke at the same event about the need for more "militant optimists" in business and society. I really like that phrase.

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