Saturday, 4 April 2015
Trust me, it's Easter
I am thrilled that nearly 300 supporters have this weekend - finally - received their Special Edition copies of Trust Me, PR is Dead. I hope everyone finds it provocative and funny in equal measure. I would of course love your continued feedback.
Just before Easter, I found myself metaphorically wedged between PM David Cameron and Labour's (shadow) Business spokesperson Chukka Umunna. The occasion was a feature in Management Today on that favourite theme of trust and its restoration. I contributed a short piece. More here:
The week before, I had the pleasure of an evening spent in Birmingham at the hugely impressive Impact Hub, organised by @danslee and the folk at Comms 2.0. They also made a short film about Trust Me, PR is Dead and the talk I gave that evening. Here's a bit more on the Seven Strategies of We and why we are moving towards a (communications) world of Permanent Engagement:
Lorna Prescott spoke at the same event about the need for more "militant optimists" in business and society. I really like that phrase.