Wednesday, 27 August 2014
Earlier this week, Communication Director magazine - a European title - published a feature on Trust Me, PR Is Dead. For those following the book's progress, you will be familiar with many of the core arguments - though my Jericho Chambers co-founder, George Pitcher, kindly suggested that he thinks this is the sharpest and most effective summary so far. George is a lovely bloke. You can make your own mind up here: http://www.jerichochambers.com/article-trust-me/ (or PDF version: http://www.jerichochambers.com/wp-content/uploads/2014/08/Phillips-1.pdf).
The article crystallises much of my recent thinking in under 2,500 words - but does not include the case studies, the anecdotes or various tales from the practitioner front-line. Or, indeed, the jokes. I have saved those for the book.