Trust Me, PR is Dead

By Robert Phillips

The Former EMEA President and CEO of the world’s largest PR firm on the end of PR

Wednesday, 27 August 2014

Sharpening Thoughts

Earlier this week, Communication Director magazine - a European title - published a feature on Trust Me, PR Is Dead. For those following the book's progress, you will be familiar with many of the core arguments - though my Jericho Chambers co-founder, George Pitcher, kindly suggested that he thinks this is the sharpest and most effective summary so far. George is a lovely bloke. You can make your own mind up here: (or PDF version:

The article crystallises much of my recent thinking in under 2,500 words - but does not include the case studies, the anecdotes or various tales from the practitioner front-line. Or, indeed, the jokes. I have saved those for the book.

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