Trust Me, PR is Dead
By Robert Phillips
The Former EMEA President and CEO of the world’s largest PR firm on the end of PR
Monday, 11 April 2016
If only David Cameron had read the book ....
..... he would not have spent a week trying to spin his way out of the mess (and failing miserably). Meanwhile, everyone is talking about trust once again - and mostly missing the point....
I have just published this short blog on www.jerichochambers.com:
http://www.jerichochambers.com/cameron-and-the-panama-papers-asking-for-more-trust-from-the-prime-minister-is-a-futile-gesture/
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