Trust Me, PR is Dead

By Robert Phillips

The Former EMEA President and CEO of the world’s largest PR firm on the end of PR

Saturday, 18 October 2014

If everything is dead, what comes next? (an invitation to join a live crowd conversation)

Much has been said and written about the death of old business models, the age of constant disruption and the much-vaunted (if somewhat clichéd) paradigm shift from the traditional to the creative economy.

Clichés, however, are sometimes clichés because they are true. The bigger question is that, if every model is dead or dying, what comes next?

On Thursday 27th November, Jericho Chambers and I will be hosting a joint event with Cass Business School entitled “If Everything is Dead, What Comes Next?”

I will be sharing excerpts from the book, and the evening will be introduced by Cliff Oswick, Deputy Dean and Professor of Organisational Theory at Cass, whose own essay, The Death of Leadership, is one of nine "wise crowd contributions" to Trust Me, PR Is Dead.

My short provocation will be followed by a panel conversation on “what next?” curated by Heather McGregor - entrepreneur, columnist and television presenter, known to many as the Financial Times’ Mrs Moneypenny. Participants will include Lucy Adams (former HR Director, BBC) on disruptive HR; HMA Tom Fletcher (UK Ambassador to Lebanon), on the death of diplomacy; David Lammy MP (London Mayoral Candidate), on new political models; and Patrick Lewis (Director of Partnership Services, John Lewis), on the future of business beyond the shareholder model. Lucy and Tom - like Cliff - have both written extended articles for Trust Me, PR Is Dead. Heather, David and Patrick have all contributed thoughts and ideas and feature, too.

Contributions from the floor will be invited from others who have their own stories to tell and insights to share – including commentary on the worlds of publishing, professional services’ firms and the law. There will be some decent wine.

This is NOT the official book launch (more news on that soon) but a fun and hopefully challenging forum. We would love to see you there. If you’d like to come along, just email 


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