Trust Me, PR is Dead

By Robert Phillips

The Former EMEA President and CEO of the world’s largest PR firm on the end of PR

Tuesday, 18 August 2015

Good business must challenge bad politics

Trust Me, PR is Dead includes a section on the ugliness of Corporate Social Responsibility (CSR) and how this has been hijacked in recent years by a measurement- and compliance-obsessed business culture. For me, social responsibility in good businesses demands vision, leadership, compassion as well as a willingness to stand up to bad politics. Nowhere is this as important right now than on the challenging issue of immigration.

Here is an article I wrote yesterday for the Guardian.

I find much of the language used by politicians and the media around immigration quite offensive. I have written more on this, which I will share in due course.

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Richard Baker
 Richard Baker says:

I must say that everyone has his own thoughts about business, but it's well-known that you need to work hard to succeed.

posted 24th December 2021

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