This blog from Tom Fletcher, HM Ambassador to Lebanon and (aka The Naked Diplomat), is absolutely worrth a read (and not just because of the echoing shades of Trust Me, PR Is Dead) 

http://nakeddiplomat.wordpress.com/2014/03/21/a-post-not-called-is-diplomacy-dead-too/

PS. My final chapter is called David, Standing Naked. Nudity seems to be in fashion.