- Matthew Shribman
Latest updates
Changing minds
Thursday, 16 December 2021

Morning all,
I wanted to write an update about how some of the material that's going into this book has been changing some minds over the past couple of weeks.
It's...
- changed the views of a top conservative politician on fertilisers and animal farming.
- encouraged a carbon offset company to stop selling offsets and start selling "contributions", so that polluters can't use them as an…
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- Posted on Tell Me Like I'm Ten by Matthew Shribman
You never change things by fighting the existing reality.
Tuesday, 16 November 2021
To change something, build a new model that makes the existing model obsolete.
So says Buckminster Fuller.
We need a planet equipped with the truth. And not just the truth, but how it all links together - a strategic map of the whole. From uncertainty and crises come brilliant ideas and solutions from those people who understand why things are going so badly wrong.
The media and education…
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- Posted on Tell Me Like I'm Ten by Matthew Shribman
COP26, Frogs & Soy
Sunday, 31 October 2021

Did you know that there are more frogs on earth than there are grains of sand in the universe?
This is a lie.
However, something that is true is that one of the most effective ways to reduce the global demand for soy is to switch from eating chicken and pork to eating soy? This is one of the things I'll explain in the book. Thank you so much for supporting it - it means the world to have…
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- Posted on Tell Me Like I'm Ten by Matthew Shribman