Welcome to the brew testament: a celebration of design and illustration in the modern craft beer scene
The rise of craft beer has not just been merely about the triumph of flavour, taste and expertise over mass-market blandness, it has also been about a unique and artisan approach to marketing and packaging. In Pumped, the authors present the very best in brilliant, cutting-edge UK and European beer design, inspired by the success of an exhibition that birthed the idea.
The image of craft beer-lovers as a fusty, insular, dying breed - captured so memorably in Viz’s Real Ale Twats comic strip - is a thing of the past. The modern craft beer scene embraces both young and old, contemporary and classic, building on the past to create a revolution in flavour and design. The vision of the new school of brewers finds its perfect match in the inspiration of the fine artists whose work adorns their creations. In many ways it has become not just an industry but a movement, and one that celebrates diversity with inspiring design coming from people whose work has been neglected in the past.
It’s an approach that has marked out this generation of craft beer brewers as a truly subversive one, marrying a renegade approach to making drinks with a rebellious take on packaging. By doing so, they’ve opened up a new market and embraced a fresh generation, who are prepared to pay for quality when they find it. It’s this seachange in the way beer is made and consumed that inspired the authors to put the book together, to capture a key moment in brewing’s long tale.
Pumped is a comprehensive history of the fine artists that have radically shaken up craft beer – from cans to bottles, cool merch to posters and prints, point-of-sale to pump clips. Exclusive interviews with key designers, such as Drew Millward (Northern Monk), James Yeo (Left Handed Giant), Dan Johnstone (Alefarm) and lots more- sheds light on their work, their inspiration and their process.
Pumped isn't just a book, it's a celebration of the small-scale masterpieces that bring the very best beers to life.
Breweries confirmed for the book so far include: Alefarm, Amundsen, And Union, Beak, Beatnik, Black Iris, Brew Your Mind, Browar Stu Mostow, Chapter, Cloudwater, Brasserie De La Senne, Dugges, Five Points, Fuerst Wiacek, Hackney, Kaiju, Kinn, La Pirata, Left Handed Giant, Lervig, Loka Polly, Mad Hatter, Magic Rock, Mikkeller, North Brewing Co, Northern Monk, Oedipus, Odyssey, One Mile End, Partizan, Põhjala, Pressure Drop, Siphon, Seven Island, Stockholm Brewing Co, To ØL, Track, Verdant, Wander Beyond, Wylam and lots more.
The designs are subject to change
These people are helping to fund Pumped.