Design & editorial
Publication date: May 2019
104% funded
427 backers

An adventure through cycling and philosophy

I cycled four thousand miles from Bristol to India but I didn’t want to write another travel book. I didn't just want to write about the experience of cycling, but about the experience that went on in my head. How I travelled imaginatively, not just on two wheels.

The book is far more than the story of a bicycle trip from Bristol in the UK to the southern tip of India, it is also a journey from Western to Eastern philosophy and how this informs the everyday experience of riding a bike.

Mind is the Ride takes the reader on a physical and intellectual adventure by bicycle, interweaving philosophy into the cyclist’s experience, using the components of a bike as a metaphor for that experience. It comes with the backing of Boneshaker magazine, a perfect-bound, design-led publication celebrating the human side of cycling, distributed in twenty seven countries.

Each chapter is based around a single bicycle component. As each part is added, the story of the trip from west to east is furthered and a philosophy of mind from west to east is developed. By the end of the book the bike is “built”, the ride to India completed, and an understanding of the relationship between mind, body and bicycle made explicit. Each stage will be realised with an illustration of the component and the growing bike using the same hand crafted attention to detail and love of design that Boneshaker is famous for.

Zen and the Art of Motorcycle Maintenance has been mentioned in comparison but “Mind is the Ride” has its own unique character. It is the pedal powered antidote to the petrol driven philosophies of the past. The age of the “travelogue” is over. We have travelled to the furthest limits of the world and hit the buffers. “Travel” and “Culture” are cast aside like supplements in the Sunday papers. We need to travel inwardly to see the world afresh. Mind is the Ride is that journey, on a bicycle.

Jet McDonald is a writer, musician and psychiatrist. He spent a year cycling from Bristol in the UK to Trivandrum in India with his girlfriend Jen. He is a lead writer for “Boneshaker Magazine”, a perfect-bound, design led publication celebrating the human side of cycling, distributed in twenty seven countries. His non-fiction work has been published in “The Idler”, a collection of radical essays. He is a member of the Royal College of Psychiatrist’s Special Interest Group in Philosophy.

Jet learnt to ride on a red Raleigh roadster age four. He got a Chopper when he was seven and a Claude Butler racer in kingfisher green for his first paper round. He has always been part of the thriving alternative bicycle scene in Bristol, performing with Bristol Bike Festival and Sustrans, the organisation behind the national bicycle network. It was through these associations that he started to write for Boneshaker magazine. Jet is the author of two novels, the first of which was nominated for a BFS best newcomer award. His short fiction has been published in numerous anthologies and reviewed in The Guardian. When not writing Jet is a performer of short stories with Bristol’s “Folk Tales,” a group of musicians and storytellers, performing at Glastonbury and End of the Road Festivals and also with the award winning “Liars League” and “Heads and Tales” live fiction collectives. In 2008 he won the The Missouri Review Audio Fiction Award. He is an accomplished songwriter who has released six albums and toured nationally. His album “Soft Soft Soft the Sparrow Sings”, composed on his bike trip to India, received widespread airplay, including BBC 6 Music and Jack Thurston’s “The Bike Show.”

Boneshaker Is a perfect-bound magazine that gathers personal stories, beautiful photographs and carefully commissioned illustrations from around the world exploring the wonderful things that happen when people and bikes come together. No training tips, race diets or lycra. It’s not how much your bike weighs that matters, but where it takes you. It’s not how fast you got there, but what you saw along the way.

The Seat Tube

We were knackered. We'd cycled twenty kilometres from the French coast and it felt like we'd already done the trip. All the expectation, packing and house clearing had knocked us out. We just wanted to sleep. We didn't want to cycle to India.

It was the day after the British elections. Blighty was dangling on the end of a string like a yo yo that's lost its “yo” and we were happy to wait in abeyance amidst the bluebells of Normandy. In the cool of the green forests the bluebells are like a shallow sea, approach the edge from the road and you feel as if you might go paddling in them. And at a certain angle the colour of the bluebells multiplies, makes such an intense blue violet it feels like you can see the red in the palette.

The Seat Tube is the large diameter frame tube between the Bottom Bracket and Saddle. The Seat Tube’s role in the geometry of the bicycle is in defining the height of the rider above the crankset, i.e. those parts of the bike that engage the rider in movement (see Pedal, Crank, Chain). Also the position of the rider fore and aft along the length of the bike is partly determined by the Seat Tube angle, i.e. the angle between the back of the Seat Tube and the horizontal. If this angle is shallow the rider is placed further back along the bike, increasing the load on the back wheel and making it easier for the rider to touch the ground without getting off the seat. This makes for a more relaxed or touring style, versus the aggressive style of riding, with the rider to the fore, leaning over the handlebars. The average angle of a road racing bike is seventy three degrees, ours were considerably less. In that first campsite in France it felt like the angle of the Seat Tubes was zero degrees. We just couldn't find the momentum to get riding.

One of the delights and challenges of bike touring is that you're in charge. There's no coach waiting at 9am for you to sling the luggage into the hold. But the price of control is motivation. And how do you motivate yourself out of the bluebells? The chalk roads of Normandy were singing to us but the bluebell forests had their own mermaid songs; “picnics, croissants, sleep, sleep, sleep.”

The cafes and tabacs have a different message. The posture here is certainly less than seventy three degrees, elbows over chair backs, but Espresso keeps the brain lurching forward. This, I like to think, is how Parisian existentialism was engineered. Mr Sartre realised that someone had to get the groceries and it wasn't going to be Simone de Beauvoir.

Existentialism is built on something called Phenomenology. Another big word in a small coffee cup, but basically the study of how we perceive the world. Phenomenology asserts that there is no definitive object “out there” and that we all interpret the world with our own, very personal, perceptive traits. Existentialism claims (unlike Plato and the idealists) that there is no universal and eternal realm, that there is and never has been an “ideal” concept of the world and the objects it contains. That there is, in fact, no preordained “essence”. That there is, in fact, no god. We are material objects first. We exist first and then we develop a conscious understanding of the world by our individual perception of it, our essence. Existence precedes essence, like coffee granules precede coffee.

The net outcome of this is that our lives are not pre-ordained. There is no deity making up the rules for us. We map our own paths through life, even if we kid ourselves that we don't, and it is fate that is in charge, pulling at our handlebars.

Sartre explained we are “born free” but that this freedom comes with a responsibility, a responsibility for our actions. Everything that happens to us and will happen to us is decreed by what we choose to do. Even if we choose to do nothing, that is still a decision. “Not to choose is, in fact, to choose not to choose,” Jean Paul Sartre said. Our lives, our very being is defined not by what opportunity offers or denies us but by what we do, by how we act. “To be is to do,” he says.

Lying around in a French campsite is a decision. A decision to do nothing. And the argument that I am worn out and duff and not fit for riding would not hold true for Sartre. “I cannot be crippled without choosing myself as crippled,” he says. This is not an appropriation of disability but rather “This means I chose the way in which I constitute my disability.” I could sit around thinking “blimey I'm knackered and we've only done a few hundred miles. How are we going to get to Bombay?” Or I can get on my bike and ride. To be is to do.

In fact the existentialist would see the daunting bike journey ahead as something that allows me to function, as something which gives purpose to my life. The actual facts of the road, the potholes it throws up, creates the action that defines who we are. “The resistance of the thing (facticity) sustains the action of man (freedom) as air sustains the flight of the dove.

Sartre was a fan of the German philosopher Heidegger, born some hundred years before. Heidegger, happy go lucky as he was, framed life by the death that awaits it. Every decision in life, he argued, should be made with the finite nature of life in mind. Thus every decision should be an affirmation of that life, its zing and presentness. On the other hand, a life lived on the basis of avoiding death was a series of tiny deaths in itself.

It's a hard life being Mr. or Ms. Existentialist, but an honest one lived in the moment. In fact Existentialism has many similarities to philosophies of the East (see Freewheel); its focus on the present and its understanding of the nature of consciousness.

It is because man is defined only by what he does, that he is always passing through a moment, rather than in a moment, that the past is always behind him and the future never arrives. And so the Existentialist recognises consciousness as a stream of thought rather than a thought itself. Consciousness or mind is movement, it is something that is always coming into being and passing away (see Bottom Bracket). So even sat in a campsite doing nothing my mind is still hurtling onwards. We move even if our legs aren't going round and round.

The second morning in France I had the squits, possibly from sucking the cooker fuel off my fingers the night before. We listened to the election results on a hissing transistor radio. England seemed so far away, hung in the balance of its history, as we started our own adventure. And this was the final kick up the arse that got us going again and back on the road. To escape that hissing Radio 4 history, a middle class consensus falling like rain.

We were on the B roads that track across the country like delicate wrinkles; along a winding chalk path over Normandy farms and through a wild pasture humming with the first full hot day of Spring, a dusk journey past the battlegrounds of World War I with wooden Christs emerging out of the mist like mystics and an endless downhill through green forests that seemed to be steaming like rainforests. We remarked, in a pompous cyclist kind of way, how delightful it was that the shops weren't open on Sundays, how English culture comparatively was so “twenty four hours” and the continent knew how to kick off its shoes and relax. And then we found ourselves in a series of villages where nothing was open. Nothing. In rural France Sunday extends into Monday and then Monday extends into Tuesday and two hungry cyclists with a dirty petrol stove trying to eat the remains of yesterday’s pot noodle do not make for a happy couple. “I don't give a shit,” Jen eloquently put it when I told her that I'd filled the stove up with barbecue fuel and it was no longer working, and there was no shop open for fifty miles.

We invented a character called “Mr Moped” whose job it was to putter across rural France closing all the cafes and tabacs and restaurants just as we arrived. He was like those guys on motorcycles in the Tour de France swooping ahead of the peloton for the best camera shot. Except “Mr Moped” was expressly employed to close all the food establishments just as we rested our fully loaded touring bikes against a wall...


One Hundred Percent Funded!

Monday, 19 December 2016

13 back home

Dear All,

with the help of a generous pledge from a "secret admirer" we've been able to take "Mind is the Ride" to its crowdfunding target just before Christmas. I must offer deepest thanks to that "secret admirer" and to every single one of you. 

It's been a long and interesting journey, that in many ways echoes the original ride from Bristol to India; the generosity of friends and strangers…

Rock n Roll Tour (Part 3)

Monday, 24 October 2016

Screenshot %281%29

This autumn I have been to the "Rapha cc" cycling cafe in Manchester, "Pedalling Ideas," a hive of cycling conversation in Leeds and "Magazine Brighton," an ace indie magazine shop in, you guessed it, Brighton.

Magazine Brighton - photo by Stuart Langridge

As a result of all this touring, and with your support, "Mind is the Ride" is nearly seventy per cent funded. The blog below is a journal…

Rock n' Roll Tour (Part 2)

Saturday, 30 July 2016

Img 2203

Having left the story of my Rock n Roll cycling and philosophy tour (do those words really all fit  together?) at the Manchester Spin Festival we ride on to the next stage; the bucolic setting of inner Wales and the lost in time, but somehow right on the button, market town of Lllanidoes.

In fact this really was verging on Rock n Roll, given that I was performing an actual music gig in The Old…

Rock n' Roll Tour (Part 1)

Saturday, 11 June 2016

Me at look mum

I’ve been storming around the country by bicycle and train spreading the word about “Mind is the Ride.”

First stop was planet “Look Mum No Hands,” the stylish and uber friendly bike café in central London run by Alex, events organiser supremo, nervous speaker mentor and all round excellent lady. Alex and I and the bike mechanic lumbered across the café with a HEAVY duty bike stand, plonked it up…

Fifty per cent funded!

Saturday, 11 June 2016

Mind is the ride

Half way there my fellow riders through the imagination. Thanks so much to everyone who has pledged. I’ve been talking around the country to so many different people about Mind is the Ride and the momentum is really beginning to roll towards that one hundred per cent finishing line.

(Look out for a Shed blog entry any time soon documenting my rock n roll speaking tour by bicycle. I meet Olympic…

Let Sleeping Dogs Lie

Wednesday, 6 April 2016

Sleeping dogs


This is the second in a series of articles written for Boneshaker magazine.

Cyclists. Watch your ankles. Dogs. Watch out for those bike pumps.

"Let sleeping dogs lie. Well, I would do, if they didn’t  want to bite my bleedin’ ankles off. In doggie dreams there is only one thing higher on the list of treats than rabbits, and that’s bikes, or, to be more target focused, ankles.   …

"Mind is the Ride" Goes On Tour

Friday, 1 April 2016

Pine forest

I'll be talking cycling and philosophy at all these events around the UK.

Tell your friends! And if you've got any ideas for other places I can speak / spread the word do let me know.

(For those of my supporters overseas I do hope to be able to come and visit you all one day...hopefully by bike...:))


Look Mum No Hands Cafe London April 14th…

How to begin cycling to India

Tuesday, 22 March 2016


I've written for seventeen issues of Boneshaker cycling magazine and I'm going to regularly start posting articles from the magazine in the shed. This short piece is one of the first, written longhand on a piece of notepaper as I leant against the wall of a cramped, "Formula 1", motel in St Dizier in North Eastern France. The room was just big enough for two touring bikes and all our panniers (we…

Pedal Pedal Pedal

Sunday, 14 February 2016

The milk guys

“Mind is the Ride” continues to climb towards its funding target thanks to all your support. 

Now well past the thirty per cent signpost I can feel my legs getting stronger, my upper body more supple, my eyes fixed on the next milestone.

It’s been an adventure getting this far; all the new people I’ve met in person and online who can see the potential in the book; all the opportunities that…

Fan mail

Friday, 18 December 2015

Back cover

You probably shouldn't blow your own trumpet. But sometimes you do need to ring your own bike bell. At least to let someone know that you're charging through a pedestrianised area with a copy of the latest Boneshaker cycling magazine (hot off the press issue 17)

I mainly use my bell when I'm rolling down an unbelievably steep hill with the wind busting the freckles off my nose. Not to tell anyone…

These people are helping to fund Mind is the Ride.

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Curtis Morgan
Curtis Morgan asked:

While we are waiting for 467 more pledges to appear, do you realise it costs 20 pounds just to ship your book to Canada? Who sets these rates? I have shared this promotion on Facebook and Twitter and can't wait to actually have it published. Bike-positive books are hard to come by and I enjoy a good dialogue about the mechanics of bicycles and the pleasure and freedom of riding one. But you might want to reconsider those shipping charges. Thanks and good luck.

Unbound replied:

Hi Curtis,

Thanks for getting in touch and for your useful feedback. We send the books via a tracked and signed for service to ensure safe and traceable delivery, and we do not make a profit on the delivery costs. We are currently looking in to developing the site so that supporters can choose their own shipping option, (courier or standard airmail) but this function won't be live for a while yet. I hope this helps to explain our prices a little.

Thanks for supporting Jet and Unbound!

Unbound Support

Lawrence Kelly
Lawrence Kelly asked:

Hello Jet
Get writing super fast - I'm sharing the link everywhere .... Can't wait to read your adventure

Jet McDonald
Jet McDonald replied:

Hello Lawrence,

thanks so much for pledging and sharing the link. I'm writing as fast as I can, with the unstoppable stamina of the touring cyclist. This book is an adventure of the imagination and it's so good to know readers are out there supporting me through the high roads and by roads to the finish-line.


Guy Apter
Guy Apter asked:

Supported and shared. Quick question, what's the shed?

Jet McDonald
Jet McDonald replied:

Thanks Guy! Really appreciated. Basically the Shed is the blog site for the project. Everytime I update the Shed you'll get an email letting you know or just click on the Shed icon on the "Mind is the Ride" page and it will take you there. The last entry is a diary of my recent speaking tour on cycling and philosophy.


maria joy
maria joy asked:

hello Jet,

Well done for getting to fully funded.
Please could i ask when will your book be arriving on our doorstep?

Jet McDonald
Jet McDonald replied:

Hi Maria,

Thanks so much for getting in touch and your congratulations. I’m pleased the book is now heading towards publication and I’m in the process of completing the manuscript and organising the illustrator for the project as we speak. I can’t be exact with timescales beyond saying later this year. But as soon as I can be more clear about this I’ll let everyone know. Thanks for your patience. I can promise you it will be worth the wait.


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