'Every night, it sends us to sleep...'
Wednesday, 7 November 2018
Dear Kind People Who Made This Book Possible
‘I read an entry every morning, it sets me up for the day.’
‘It’s by the bedside, we read one every night, it sends us to sleep..’
Thanks... we’ll take it!
This month Lifelines arrives in the shops and as we prepare our heroic assault on the bestseller lists, we need your help.
Even though it’s not actually published for another couple of weeks, advance orders bode well. (As you read what follows, bear in mind we’re not able to look at the online sales rankings more than eight or nine times a day.)
At the end of October Lifelines was placed at number 435,585 in the total number of books being sold in the total universe.
By early November it had jumped more than 400,000 places to 115,741 and within another couple of days, incredibly, it had breached the top 100,000.
Following a strategic email to everyone Martin plays football with, sales leapt again and Lifelines soared into the top 70,000 books being sold on the planet.
As of writing, a temporary lull sees us resting at No. 264,931 but what all this suggests is how small the number of sales it takes for a book to power through the charts. And that’s why we're writing now.
If you've been appreciating the book that you made possible (did we mention that?), please consider buying another for a friend. Or for everyone in the family for Christmas.
We now have a smart url, which is a highly intelligent online link taking you to multiple online retailers. And the nice people at Unbound made a gif about their November publications, including this one.
Could you recommend LIfelines by writing something nice about it in the review section of an online retailer ?
Or post something positive on social media featuring that precocious link (http://smarturl.it/LifeLinesnoteson) and maybe including @malcolmdoney or @martinwroe or @unbounders. We'll share it far and wide, boosting your reputation with our own.
This could be the bedside hit of the year, the sleeper bestseller that no-one predicted.
Martin and Malcolm
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