Publication date: November 2018
112% funded
330 backers

What does a good life look like, and how can we live it?

Life is beautiful . . . and baffling. Any new day may be lit up with beauty and wonder but the next overcast with pain and sadness.

Our time on earth is shot through with questions so vast that we can’t get our minds around them. Humans have always tried to find ways to respond to those questions. It’s usually called ‘wisdom’, and before writing was thought up, it was handed down in stories.

Some of this was bottled in religion and became congealed into creeds and regulations. That’s all right for some, but many of us don’t want to be told what to believe, we’re shy of certainty, suspicious of authority.

We still live with the questions though. Like how the big moments – the birth of a child or the death of a friend – can leave us wondering about how to live in the small moments.

That’s what this book is about. A collection of fieldnotes on how we can live this life, and live it well.

From poets and songwriters, activists and artists, from people with faith, and people without. We’ve nicked their best ideas and added some of our own. Clues and pointers, rather than terms and conditions.

We’re calling it The 95 because 500 years ago, an obscure German monk called Martin Luther came up with his own 95 notes, which he nailed to a church door in Wittenberg. It caused pandemonium at the time but they’re looking pretty tired now. So, we figured it might be time for another 95.

Here’s a sample selection:

The best things in life aren’t things
Justice is what love looks like in public
If the only prayer you ever pray is ‘Thanks’, that will be enough
Good habits are a good habit
Do unto those downstream as you’d have those upstream do unto you
Life is depth not width
Love is a verb
Ritual is poetry in action
Everybody hurts
What you know matters, but who you are matters more

Martin Wroe studied theology before becoming a staff writer on The Independent and the Observer. He won a Sony Gold Radio Award for the Radio 1 series The Big Holy One, and co-authored, with Malcolm Doney, The Rough Guide to a Better World. The author of several poetry books that no-one has noticed, he also produces collections of stories about people in the north London community where he lives. He is a volunteer vicar in his local parish and a contributor to Thought for the Day on Radio 4. He keeps chickens.

Malcolm Doney trained as a fine artist at what Jarvis Cocker called St Martin’s College – now Central Saint Martin’s UAL ¬– before pursuing a writing career in journalism, advertising and broadcasting. He has written ten books, including, with his wife Meryl, Who Made Me? , a sex guide for seven-year-olds. He is a regular contributor to BBC Radio 2’s Pause for Thought, and Radio 4’s Something Understood. He lives in the village of Blythburgh, Suffolk, where he is a volunteer priest in the parish church, sometimes joined by his horse, Neville.

Tune In To Lifelines The Podcast

Tuesday, 5 March 2019

Lifelines podcast2

You know those stories about books becoming word-of-mouth, slow-burn bestsellers ? Surprising everyone by being adapted for stage and screen? 

That has not yet happened to Lifelines. But it is being adapted… by us... for PODCAST. 

As of Wednesday March 7th, wherever you are in the world you can tune in to a daily short, shot of practical wisdom with  Lifelines, The Podcast.

Marking the six…

Bread And Soup (and Lifelines)

Wednesday, 13 February 2019

Gluten free round bread


It begins in three weeks and lasts for six more. But it doesn’t have to be about reducing your alcohol intake, taking up yoga or giving up religion. 

The Christian season of Lent is traditionally a time when people abase themselves in sackcloth and ashes… or give up chocolate. But sackcloth is not a good look and why would you give up chocolate ? Perhaps there's another way of navigating…

'A perfect gift for the bedside...'

Wednesday, 19 December 2018

We’re sorry you couldn’t buy Lifelines.    But now you can.

We wrote a book, published it and it sold out. Before we even hit publication day. Lifelines was reprinted. That was the good bit. 

The less good bit was that it took ages before the new edition arrived in the warehouse, and was available for sale. We've heard from many of you who wanted to buy copies to give to friends…

'Every night, it sends us to sleep...'

Wednesday, 7 November 2018

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            Dear Kind People Who Made This Book Possible



‘I read an entry every morning, it sets me up for the day.’

‘It’s by the bedside, we read one every night, it sends us to sleep..’

Thanks... we’ll take it!

This month Lifelines arrives in the shops and as we prepare our heroic assault on the bestseller lists, we need your help.

Even though it’s not…

'About bloody time...'

Wednesday, 10 October 2018

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We had an idea. We asked for your support. You gave it, generously. 

We wrote a book. It got made. You have it… we hope.

Some people have been telling us what they think – mostly pretty kind.

‘A fantastic read…'

‘Exquisite content...'

‘Beautiful and wise…'

‘About bloody time…’

The physical books have all left the building but if, through some glitch, yours didn’t arrive, please…

Let's get physical

Thursday, 15 March 2018

Proofreading 2  crop 1

Almost there. A few days back we received the actual real printed proofs of Lifelines, so that we could literally cross the t’s and dot the i’s (well, not strictly literally, though we did put in commas, check spelling, and that). That’s what Malcolm’s doing in the picture. Martin was making the tea.

Suddenly it seems real: something in our grubby little hands, not just on a screen. It’s taken…

Create A Clearing...

Friday, 16 February 2018

‘Listen, there it is…’

We were walking along a country lane in deepest Suffolk when the voice of our guide stopped us in our tracks. Concentrating furiously we strained to hear this obscure creature. Nothing… except for our leader. 

‘Oh… listen to that.’

Eventually someone asked him what he was listening to. ‘The silence,’ he said, matter-of-factly. ‘It’s very rare we actually hear…

Nearly There...

Wednesday, 20 December 2017

95 create a clearing

First, thank you for your patience. Some of you still had hair when you made your pledge to make this book possible and we want you to know that you will get your copy while you can still remember where you put your reading glasses.

And apologies for the radio silence -  some of the nuts and bolts of putting this together needed more WD40 than we’d originally anticipated.

But now we’re able…

The spellchecker has been activated...

Wednesday, 6 September 2017

'We could give you permission to quote those lines from that poem by that poet we publish, but only if you published the entire poem and not just that excerpt.'

Thanks, we could do that. How much would you charge us to publish the entire poem by that poet you publish?

'If you wanted to publish that entire poem by that poet we publish we would need to charge you a thousand pounds.'

Thanks, we could…

Bearing Witness

Friday, 3 February 2017


Does a million people on a march make any difference? Do two million?

If someone is determined to enact laws which target people for their religious beliefs or their place of birth, will they think twice at seeing TV images of thousands of people taking to the streets to oppose them? 

The Women’s March, the day after the Presidential Inauguration, drew record crowds in the US and beyond…

Damn! It’s happened again... (On Rough Sleepers and Loose Change)

Friday, 16 December 2016

Let’s call him Jack. You pass him most days, propped up against the wall, under the railway bridge. Sitting in a heap of cardboard, plastic sheeting and sleeping bags, encircled by empty takeaway boxes. If he’s awake, he might be tending an upended flat cap, sprinkled with loose change. Perhaps he’s holding it out to you as your eye catches his. 

Damn! It’s happened again. 

You promised yourself…

Extraterrestrial Wisdom

Friday, 2 December 2016

Humans %e2%80%93 matt haig

What’s a good life and how do you find it? 

That’s the substance of what we’re digging into in The 95. Any clues which might light the way to a rewarding existence. 

Clues that might be buried in the past or present, obscure sages from far away or soulful people just down your street. Sometimes illumination comes through the eyes of a total newcomer. What would a visitor from somewhere else…

'Hope imagines the future'

Thursday, 10 November 2016

Together not trump

Some days you wake up and it feels like morning hasn’t come. And that it won’t. You reach for the alarm and turn it off and now the alarm’s inside you. Warning you this will be a dark day. And then that thing which is not light dawns on you.

She’s gone. He’s not going to make it. It’s over.

Perhaps it’s less personal, more political.

It really happened. Change was going to come and it…

A brief ‘Ed’s up’ from a Suffolk field

Sunday, 6 November 2016

Ram and ewe

Greetings, and huge thanks to you who’ve pledged for The 95. Your support means a great deal. Welcome to our shed. Here’s a note and a photo that I’ve tacked to the wall.

I’ve been reading The Barn at the End of the World: The apprenticeship of a Quaker, Buddhist shepherd by Mary Rose O’Reilley. Just the title resonates with me in all sorts of ways. I’m a newbie amateur shepherd in a small local…

One Week In...

Friday, 7 October 2016

One week in and we’re 10% of the way there. As we’ve never done this before we’ve no idea how to measure this but it feels like an achievement. Nearly 50 people like you have already backed us on the basis of a synopsis, some early page layouts and a video which confirms why we should both stick to radio.

Thank you very much!

One of our supporters was in touch to ask whether we  had any plans to…

These people are helping to fund Lifelines: Notes on Life & Love, Faith & Doubt.

Penny O'Connor
Judy Lauriello
Paul Strudwick
Nazar Georgis
Darren Goddard
Neil Gallagher
Andrew Heavens
JJ Johnson
Dave Mellows
Alex Eccles
Matthew Currey
Paul Powell
Pankaj Shah
Tim Delaneuy
Simon Rudiger
Ann Griese
An anonymous donor
Joe Walker
Ade Ashaye
Dayo Ashaye
meg wroe
Elizabeth Hanvey
David Emmerson
sherry lawrence
Jeremy Woodham
Brian Leckey
Jeff Procter-Murphy
Steve Butler
Joanna Rivard
Libby Coats
Philip Crocker
Michelle Pearson
Matt Bere
Andy Robertson
Ali Seal
Martin Smith
Simon Gunn
Neil McCormick
Anthony Wilson
Peter Banks
David Marsh
Rosemary Brown
Phil Johnstone
Andrew Tate
Rob Martin
Peter Mortimer
Hilary Painter
Peter Barrett
Tim Neufeld
Luke Leighfield
Ruth Pimenta
Lisa Jackman
Les Moir
karen chalky
Denise Winton
Anony mous
James Tweed
Tim Haughton
Pat Ashworth
View all supporters
Cole Moreton
Cole Moreton asked:

What's in the shed?

Martin Wroe
Martin Wroe replied:

not much at present kindly supporter from Eastbourne but we plan to stock it very soon... got any ideas?

Andy Cribb
Andy Cribb asked:

IF you don't raise enough money to do the project we get ours back ?

Unbound replied:

Hi Andy,

Thanks for getting in touch. If a project is unsuccessful then when the book is removed from the site all pledge money is returned to the supporters' Unbound accounts as credit. You can either use this to pledge for another project or get in touch to request a refund.

Best wishes,

Unbound Support

Zana Oriwal
Zana Oriwal asked:

Hi Unbound Support Team,

I would like to suport The 95: Notes on Life & Love, Faith & Doubt with the money I still have on my account as credit but I didn´t find the way how to do it.
Best regards

Unbound replied:

Hi Zana,

Thanks for getting in touch. When you go to pledge, as long as you are signed in the amount of credit that you have in your account should automatically be deducted from the total you need to pay at the checkout.

If you need to you can check your balance over in your account here:

Best wishes,

Caitlin - Community Manager

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