The Secret Life of LEGO® Bricks

By Daniel Konstanski

A celebration of the LEGO® brick, exclusively for fans

Friday, 28 May 2021

Update - a secret revealed!

An update from author Daniel Konstanski:

I have uncovered more secrets about the brick than I can even remember at this point. The book is quickly filling up to overflowing, which leaves a few secrets I can reveal ahead of time! I recently got to share a couple of exclusive ones with select LEGO® fan media sites so be on the lookout for those, but I also have one to share here.

Kjeld Kirk Kristiansen, the LEGO Group’s third generation family owner and CEO, grew up on a diet of bricks and sets anyone else could only dream of. Early on, cars emerged as some of his favourite subject matter. He was so prolific that, eventually, one of his models was turned into an official product.

For the 1968 range when Kjeld was 21 years old, a small, white vehicle demarcated as set 330 was released. It was one of Kjeld’s designs. To this day, it remains the only LEGO toy that he ever designed. Years later, when one of the LEGO Group’s senior designers learned about this model, he asked permission to create a modern rendition of both it and several other of Kjeld’s cars. That story led to a very funny exchange, but to get that part of the story you will have to read the full book!

The modern remake of Kjeld’s vehicle design. It used as many original parts as possible but a few were no longer in production.

 

The Secret Life of LEGO® Bricks will no longer be on sale after midnight BST on 31st May 2021 so pre-order your copy now HERE.

 

©2021 The LEGO Group

 

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Comments

Mischa Boender
 Mischa Boender says:

I just found out that there's no ebook included if you buy the physical book. Please reconsider that decision.

posted 28th May 2021

C. S.
 C. S. says:

“exclusive […] with select LEGO® fan media sites”

Exclusivity with “select” fan sites has been a big bummer about this project since the start.

From advanced grabs on premium backer perks to secrets shared neither here nor in the book, this exclusivity has been a major detractor to backing your book.

I’ve said it before and I’ll say it again. Each update reminds me of my lack of enthusiasm about, and regret for, backing this project.

posted 28th May 2021

Anders Erden
 Anders Erden says:

I would like to back Mischa Boender's commnet:

"there's no ebook included if you buy the physical book. Please reconsider that decision."

posted 28th May 2021

ItLUG Italian LEGO Users Group
 ItLUG Italian LEGO Users Group says:

I always loved the fact that there is a model designed by Kjeld (and it's a car, of course!)

Can't wait to read the story.

posted 28th May 2021

Robert Yung
 Robert Yung says:

Couldn't you set a stretch goal where if met, all physical book orders will also get the ebook version?

posted 28th May 2021

Jude M
 Jude M says:

I would buy a physical book if it came with a color eBook. The eBook being B&W is quite frustrating to me.

posted 29th May 2021

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