The Secret Life of LEGO® Bricks
By Daniel Konstanski
A celebration of the LEGO® brick, exclusively for fans
Monday, 24 May 2021
Illustrating the Secret Life of LEGO® Bricks
An update from Daniel Konstanski -
They say a picture is worth a thousand words, but it might be more in the case of LEGO® sets. Indeed, as several senior members of the LEGO Group’s in-house advertising agency told me, they spend more hours than you can imagine putting together the key images which appear on set boxes. But that is all I can say about that for now so as to not spoil a really great story from The Secret Life of LEGO® Bricks. For our effort, I and the team who are helping make this book a reality realised that being able to show many of the parts and sets I discuss was a necessity. To that end, the LEGO Group gave us permission to not only scour their digital archive but also to request images for use in the book. As I have been writing I concurrently scour the appropriate timeframe or category in the digital archive for pictures to enhance the text. However, it didn’t stop there. In a show of just how committed the LEGO Group is to this book, they granted permission for me to request that they pull physical artifacts from the archive to photograph in the event that I couldn’t find a good picture of something. This took a huge amount of time and was an amazing offer, which I have humbly and gratefully accepted. Rest assured, the photos in The Secret Life of LEGO® Bricks are going to be amazing!
The Secret Life of LEGO® Bricks will no longer be on sale after 31st May so pre-order your copy now HERE.
Top rewards
LEGO® prototype element and minifigure
Only 500 available.The LEGO Group is offering for the first time ever, a brand-new, specially 3D printed prototype element on which you can give your personal feedback. It comes with its own AFOL-themed minifigure.
Printed in Billund, Denmark, the element is yet to be finalized so it will be a surprise when you receive it, but we can tell you that this isn't something you will have seen before. The element will present a new integrated function as a part of our exploration of new design and play functions. It is the first time the LEGO Group is asking AFOLs and fans to give their thoughts on a specific element while the technology is being developed.
Limited to one per household.PLUS:
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A Gift for a Friend
Give the gift of The Secret History of LEGO® Bricks to a friend or loved one.
They will receive the book when it is available in 2022, with their name in the back. Upon purchase, you will receive an email confirmation with a voucher to give to the gift recipient.
For gift voucher FAQs click here.
PLUS:
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Comments
Thanks for the update! I'm glad to hear that you're constantly making progress :)
posted 25th May 2021
Likewise. I'm looking forward to all the interviews. My greatest hope is that you were able to interview Jens Nygaard Knudsen, creator of the minifig and Classic Space, among many, many other LEGO elements and themes during his career, before his passing. His contribution to LEGO, and thus to us fans, is immeasurable, and IMHO, this book wouldn't be complete without his insights. Niels Milan Pedersen, Jens' fellow designer from the early 80s until present day, is another essential source whose insights will be welcome to both Space and Castle fans for his many contributions over the years. Best wishes with your endeavours, Daniel. This book is definitely something to look forward to.
posted 25th May 2021
"... they spend more hours than you can imagine putting together the key images which appear on set boxes."
And hopefully we will get some insight/photos of the backdrop and the round table with the lunar landscape used for the box art of the first Classic Space sets. You get a glimpse in the LEGOLAND ideas book 6000 but we newer got a picture of their in-house photo studio.
posted 30th May 2021