Here's a question to ask your friends or colleagues when you send them the link to 'HOW YOUR BRAIN IS WIRED - An Owner's Manual' 

Are you one of those people who think you already know everything there is to know about your brain?

Or

Are you one of those people who likes to learn more about your brain and be empowered by the insights?

If they're in the second group they would love this 'Owner's Manual'.

If they're in the first group they probably need it!