ALAN MOORE on HEART OF THE ORIGINAL:

"Steve Aylett, not just streets ahead but whole maps ahead, has unwisely elected to demonstrate his effortless superiority by biting his own head off and swallowing it: with Heart of the Original he presents a compelling argument for the public’s phobic aversion to originality and yet, stupidly, does this in a completely original way. Force-fed with ideas until its liver explodes, this staggeringly brilliant book has scarcely a line in it that won’t make you wish you’d thought of it first. Raising the bar to the point where it’s a hazard to migrating birds, this is a sizzling and hilarious manifesto where its author means every blazing word, and which makes a case for the caged-animal repetitive behaviour of our culture that cannot be argued against by anyone with an honest bone in their head. Written in his own brains, Heart of the Original should be tattooed on the backs of all the limp re-imaginers currently crowding our TV screens, our multiplexes and our surviving bookshops. Probably the most astonishing thing that you will read during this otherwise lacklustre incarnation."

http://unbound.co.uk/books/heart-of-the-original/