Game On

Sue Anstiss loves sport. She has been lucky enough to work in the sports sector for the last 30 years, but as those years have passed, she's become increasingly concerned about the massive disparity for women.

In recent years, the landscape for women’s sport has finally begun to shift. We’ve seen significant increases in sponsorship, more media coverage for female athletes and women taking influential roles as board directors, editors, coaches, officials and CEOs. Yet despite this progress, female athletes still don’t get equal funding or opportunities – even though they train as hard and make the same sacrifices as their male counterparts. In most sports, women receive less prize money, fewer professional contracts, lower sponsorship revenues and a tiny fraction of the media coverage. Why has half the population been deprived of access to something so culturally powerful?

This book will follow Sue's journey as she talks to high profile Olympic and Paralympic champions, sports broadcasters, journalists, sports scientists, CEOs, officials and sponsors, and shares her own experiences, to investigate why change has taken so long and how we can ensure that the recent positive revolution in women’s sport continues. It will uncover why women have been excluded from the world of sport for centuries, and why we should be concerned about it, as well as exploring why things are changing now and what’s made global leaders, brands and the media finally wake up to the potential for women’s sport. Who have been The Game Changers, the trailblazing women opening doors for others in the future?

Game On will give readers the rationale, confidence and means to call out inequality when they see it. It will be a manifesto for women’s sport, providing a rallying cry to ensure the progress we are currently seeing is celebrated and maintained long term.

Sport has an extraordinary, unique capacity to challenge and change society. It brings joy and hope to millions. It can positively impact individuals, families, communities and nations – improving physical and mental health, reducing loneliness and building self-esteem and happiness. It’s also a multi-billion-pound commercial industry that can transform lives, businesses, nations and regions.

This book will open people’s eyes to the fact that increased gender equality across all of sport is good for everyone. By pledging to support it, you can help to redress the balance – bringing more equality to sport, and through that, more equality to society.

• A high quality, first edition, paperback book.
• Based on interviews with high profile Olympic and Paralympic champions, sports broadcasters, journalists, sports scientists, CEOs, officials and sponsors.
• Approximately 304 pages, and 70,000 words.
• Tons of amazing and exclusive pledge levels!

*Book designs, cover and other images are for illustrative purposes and may differ from final design.