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Financial Feminism: A Woman's Guide To Investing for a Sustainable Future

By Jessica Robinson

If you want to change the world, the first step is to become more financially savvy

Business | Feminism
114% funded
206 supporters
Published

Publication date: February 2021

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Financial feminism – the belief in the financial equality of women – is rapidly gathering interest and momentum across the world, as we wake up to the huge challenges many women face when it comes to money. In particular, the gender pay gap is front of mind and it’s not getting any better, with the World Economic Forum estimating it will take more than 200 years for economic equality between men and women to be achieved.  


But financial feminism is not simply important when it comes to the money a woman earns. It’s also related to what women do with their money - how they save, how they invest.

The harsh reality is that many women face a glaring gender investing gap. They’re not investing to the same extent as men, saving less for retirement and parking more in cash, which results in a significant shortfall. The pay disparity compounds this shortfall, but it also means that women are missing out on making the money they do have work better for them.

So what is happening? Research indicates that women lack confidence when it comes to investing, pushing them towards lower risk options such as cash savings accounts. Men are more likely to invest in stocks and shares, and with stock markets generally giving stronger returns over time, this means their investments are creating more value in the longer term. The result is that women are left with a big financial hole.

This is only part of the story ...

As we leverage the interest in financial feminism to address both the gender pay and investing gaps, we also have the opportunity to talk about HOW women want to use their money. We are beginning to have conversations about how financial feminism is not just about getting women to invest more. It is also about empowering women to invest in the type of future they want to build. We are at a point in time where we are building a movement, one where a financial feminist is someone who uses her wealth to build a more sustainable, cleaner and fairer world.

Why women?

A recent global survey found that 83% of women surveyed care about where their money is invested and the majority (63%) are motivated to be sustainable investors. I am one of these women.

Many women I've spoken to want to make their money work in a smarter, more sustainable way. The problem is that they are often held back by a lack of time, a lack of confidence or a lack of understanding on how to get started. Sometimes all three. And, let’s face it, the financial industry also isn’t doing a great job at serving women. Many women feel talked down to or misunderstood by financial (mostly male) advisors or bombarded with meaningless financial jargon and concepts. Banks are no better, often telling you that they can only help if you have millions in assets. But sustainable investing shouldn’t be only for the ultra rich. I want it to be for everyone.

My goal is to empower you to start taking action and to use your financial decisions to demand a better world, and in doing so, make you a sustainable investor.

Jessica Robinson



A practical and accessible guide, this book will:

  • Offer plain-talking content about what sustainable investing is, its history, context and what to expect in the future.
  • Explain the link between the investment decisions we make and the societal and environmental transformations we want to see.
  • Provide guidance on how to get started, how to take the first steps in aligning your money with your values and beliefs.
  • Demystify some of the terms and jargon that dominate the financial services industry and explain how these relate to sustainable investing.
  • Provide examples and case studies of women who have begun the sustainable investing journey, sharing their experiences and learnings from along the way.

Financial Feminism will be a B-format paperback; 272pp
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  • Jessica Robinson avatar

    Jessica Robinson

    Jessica has spent most of her career in the financial services industry, originally as a management consultant and now working as a strategic advisor to governments, institutional investors, think tanks and companies on all things relating to green finance and sustainable investing.


    Increasingly frustrated by the lack of progress in this space, coupled with the glaring inability of the investment industry to talk directly to women, she set up Moxie Future - an education, content and community platform for women who want to learn more about responsible and sustainable investing.  


    She frequently contributes articles, authors reports and speaks at conferences, as well as providing input to several advisory panels, boards and working groups on green finance and sustainability issues. A global citizen, she has lived and worked in North America, Europe and Asia but now calls Dubai home…for the time being at least!


    And yes - she is an active sustainable investor herself, most recently putting her money where her mouth is as an angel investor supporting female entrepreneurs in building sustainable companies and solutions.


  • 9th June 2020 We now have a cover design!

    I am genuinely so excited to share with you the beautiful cover design for my book, "Financial Feminism: A Woman's Guide To Investing for a Sustainable Future". I think it is an elegant and intelligent reflection of the content of the book and I am very hopeful it will attract the audience I am aiming to reach.

    With all that is going on in the world today, with such loud calls to figure out…

    4th February 2020 Publication date is set (and a rant about Davos!)

    As people around the world have welcomed in the new year, heartbreakingly, for many it has been a very challenging and difficult start. Not to pile on more doom and gloom but 2020 also happens to be a critical year for our planet.

    Turned out that 2019 was the hottest year on record for the world’s oceans, the second-hottest year for global average temperatures, and wildfires raged from Australia…

    27th November 2019 Big news ...

    Wow … last week was a big week for me, in a good way. By far the most exciting event was submitting the manuscript for my book to the wonderful team at Unbound (oh and of course the celebration that followed!). “Financial Feminism – A Women’s Guide to Investing for a Sustainable Future” is one massive step closer to hitting the shelves.

    After five months and 65,151 words, there was something quite…

    10th September 2019 The way we talk to women about money

    It’s been an interesting summer on many fronts – personal, professional, political (especially if you are a Brit like me). In between glasses of rose and air travel, I’ve been busy writing my book! It’s been a lot of fun but also an eye opener …

    The gender investing gap

    Now back home in the UAE, I am really digging deep into the research and pulling it together into an easy read for any…

    22nd July 2019 Fully funded!

    I can hardly contain my excitement! Recently we hit the funding target for the book. There’s no going back now!

    I am really happy that I decided to work with Unbound to get this book on the shelves. I just love the concept … a crowdfunding publishing platform that is all about bringing new content to readers. It also shows us that yes, we can do things differently.

    Most importantly, it only…

  • These people are helping to fund Financial Feminism: A Woman's Guide To Investing for a Sustainable Future.

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  • Cassandra Telenko
    Cassandra Telenko asked:

    What format will the ebook be? Epub or pdf or multiple formats or something else?

    Unbound
    Unbound replied:

    Hi Cassandra, We publish the ebook in PDF, epub. and mobi. formats and you can choose which one, or more, to download when these are released. I hope this helps! Unbound Support

    caoimhe o'gorman
    caoimhe o'gorman asked:

    Hello - this book sounds so interesting, but I wanted to check - will the advice be specific/relevant to the UK/Ireland? I have bought books on related topics before but they discussed a lot of options only available in the US. Thanks so much

    Jessica Robinson
    Jessica Robinson replied:

    Hi Caoimhe - thanks for reaching out. The book is written for a global audience and with examples and contributions from around the world, or certainly from markets where sustainable investing is getting traction. There are a lot of UK references in there (possibly because I am British! But also because the market is more developed so there are some good case studies). It's an introductory book, written in a chatty style and is intended to get the conversation and movement started. I really want to start with inspiring women to think about what we can do with our money and how we don't have to settle for the status quo. My plan is for follow up books as sustainable investing becomes the norm - which is my hope! If you read the book, I would love to hear your feedback - in particular, on what we need more of. Kind regards Jessica