Still funding
75% funded
103 backers

If you want to change the world, the first step is to become more financially savvy

Financial feminism – the belief in the financial equality of women – is rapidly gathering interest and momentum across the world, as we wake up to the huge challenges many women face when it comes to money. In particular, the gender pay gap is front of mind and it’s not getting any better, with the World Economic Forum estimating it will take more than 200 years for economic equality between men and women to be achieved.  


But financial feminism is not simply important when it comes to the money a woman earns. It’s also related to what women do with their money - how they save, how they invest.

The harsh reality is that many women face a glaring gender investing gap. They’re not investing to the same extent as men, saving less for retirement and parking more in cash, which results in a significant shortfall. The pay disparity compounds this shortfall, but it also means that women are missing out on making the money they do have work better for them.

So what is happening? Research indicates that women lack confidence when it comes to investing, pushing them towards lower risk options such as cash savings accounts. Men are more likely to invest in stocks and shares, and with stock markets generally giving stronger returns over time, this means their investments are creating more value in the longer term. The result is that women are left with a big financial hole.

This is only part of the story ...

As we leverage the interest in financial feminism to address both the gender pay and investing gaps, we also have the opportunity to talk about HOW women want to use their money. We are beginning to have conversations about how financial feminism is not just about getting women to invest more. It is also about empowering women to invest in the type of future they want to build. We are at a point in time where we are building a movement, one where a financial feminist is someone who uses her wealth to build a more sustainable, cleaner and fairer world.

Why women?

A recent global survey found that 83% of women surveyed care about where their money is invested and the majority (63%) are motivated to be sustainable investors. I am one of these women.

Many women I've spoken to want to make their money work in a smarter, more sustainable way. The problem is that they are often held back by a lack of time, a lack of confidence or a lack of understanding on how to get started. Sometimes all three. And, let’s face it, the financial industry also isn’t doing a great job at serving women. Many women feel talked down to or misunderstood by financial (mostly male) advisors or bombarded with meaningless financial jargon and concepts. Banks are no better, often telling you that they can only help if you have millions in assets. But sustainable investing shouldn’t be only for the ultra rich. I want it to be for everyone.

My goal is to empower you to start taking action and to use your financial decisions to demand a better world, and in doing so, make you a sustainable investor.

Jessica Robinson



A practical and accessible guide, this book will:

  • Offer plain-talking content about what sustainable investing is, its history, context and what to expect in the future.
  • Explain the link between the investment decisions we make and the societal and environmental transformations we want to see.
  • Provide guidance on how to get started, how to take the first steps in aligning your money with your values and beliefs.
  • Demystify some of the terms and jargon that dominate the financial services industry and explain how these relate to sustainable investing.
  • Provide examples and case studies of women who have begun the sustainable investing journey, sharing their experiences and learnings from along the way.

Financial Feminism will be a B-format paperback; 272pp

Jessica has spent most of her career in the financial services industry, originally as a management consultant and now working as a strategic advisor to governments, institutional investors, think tanks and companies on all things relating to green finance and sustainable investing.


Increasingly frustrated by the lack of progress in this space, coupled with the glaring inability of the investment industry to talk directly to women, she set up Moxie Future - an education, content and community platform for women who want to learn more about responsible and sustainable investing.  


She frequently contributes articles, authors reports and speaks at conferences, as well as providing input to several advisory panels, boards and working groups on green finance and sustainability issues. A global citizen, she has lived and worked in North America, Europe and Asia but now calls Dubai home…for the time being at least!


And yes - she is an active sustainable investor herself, most recently putting her money where her mouth is as an angel investor supporting female entrepreneurs in building sustainable companies and solutions.


It looks like Jessica Robinson has not made any updates yet. Check back soon!

These people are helping to fund Financial Feminism: A Woman's Guide To Investing for a Sustainable Future.

Avatar
Ellen Wu
Avatar
Ellen Boucher
Avatar
Daniela Nicola
Avatar
Lucy Titley
Avatar
Jenny Cameron
Avatar
Rawya Catto
Avatar
Edward Potton
Avatar
Aditi Bhaskaran
Avatar
Elinor Wakefield
Avatar
Thos O'Brien
Avatar
Helen Robinson
Avatar
Wendy Westbury
Avatar
James Bair
Avatar
RS Group & Sustainable Finance Initiative
Avatar
Donna Rossiter
Avatar
Vanessa Bingle
Avatar
Nick Phipps
Avatar
Hannah Routh
Avatar
Robert Cox
Avatar
Jeff Gill
Avatar
Elizabeth Darracott
Avatar
Dorian Reece
Avatar
Ineke Meijer
Avatar
Andrew Walsh
Avatar
Bairbre Meade
Avatar
Kristina Abbotts
Avatar
Nick Savage
Avatar
Elissa Turrini
Avatar
Julie Jones
Avatar
Sarah Anderton
Avatar
Caroline Gale
Avatar
Tom Hulley
Avatar
Kevin Conyers
Avatar
karen baker
Avatar
Zander Robinson
Avatar
Julia Trocme-Latter
Avatar
Fiona Atkinson
Avatar
Tim Pagett
Avatar
Samantha Rawlins
Avatar
Vanessa Marescialli
Avatar
Vanessa Paesani
Avatar
Asif Teja
Avatar
Patience Marime-Ball
Avatar
Lucy Chow
Avatar
Gabrielle Robinson
Avatar
Alana Wilshaw
Avatar
Venetia Maunsell
Avatar
Kate Craig Waller
Avatar
Lucy Dabo
Avatar
Shannon Grewer
Avatar
Sophie Stevens
Avatar
Rebecca Naughten
Avatar
Zena Barrie
Avatar
Helene Kreysa
Avatar
Nicola Gammon
Avatar
Thalia Robinson
Avatar
Xiao Li Robinson
Avatar
David Vicary
Avatar
Ruth Dobson
Avatar
Carey Bohjanen
View all supporters

Join in the conversation

Sign in to ask a question