Ideas work like Velcro.

Tuesday, 14 January 2014

Velcro works like this: On one side is a series of hooks going in lots of random directions. On the other side is a series of loops going in lots of random directions. When a hook meets a loop, they connect. It is in the connection business.

It is the randomness of the hooks and the loops that are important to Velcro working, but they are also important to us if we want to be interesting. We need have lots of random hooks and loops. If we read the same old books, we get to know more about the thing we know lots about already. We need to subscribe to magazines that we wouldn’t normally subscribe to; we need to go to places that we wouldn’t normally go to, eat at places that may not be our kind of place.

We stay interesting when we don’t just stay in our groove. We keep pushing; we leave what we know behind for a bit.

This is important from the point of view of coming up with ideas. If your reference points are different to others, then guess what, your ideas are going to be different. To think different, do different, read different, travel different, eat different etc.

Velcro goes in many different directions in order to make a connection. If we are interested in new ideas, so should we.

*Russell Davies How to be interesting.

HAVE YOU NOTICED THAT YOU HAVE MORE IDEAS WHEN YOU ARE NOT THINKING ABOUT THE THING YOU SHOULD BE THINKING ABOUT. Umm.

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