The designer is working his magic. He promises final pdf next week. 

Starting a business is hard. Really hard. You’ll work like a crazy thing and have to sustain that over a long period of time.  Any normal, rational person would quit. And that’s what happens. When things get tough, and there will be a point when they do, sane people quit.

You see rational, logical folk understand just how difficult it is, how poor the pay is, and how much stress and worry comes…

I sat down with Richard at the coffee shop up the road from howies, one of the founders of innocent, and he told me his taxi story. He was taking a ride back to work I think. Anyway, as all taxi drivers do, they want to make conversation. His went along normal lines.

'What do you mate?'

Richard replied, 'I help run a smoothie company'. 'Oh yeah, which one?'' Innocent.' 'Nice company. But it…

Velcro works like this: On one side is a series of hooks going in lots of random directions. On the other side is a series of loops going in lots of random directions. When a hook meets a loop, they connect. It is in the connection business.

It is the randomness of the hooks and the loops that are important to Velcro working, but they are also important to us if we want to be interesting. We need…

We go through life trying to show everyone how indispensable we are. Then something happens to show us that we are not. And, it’s a tough lesson to have to learn. But, as painful as it is, it’s an important life lesson. Because once you have learnt it, everything is different after that point.

Instead of building businesses around you, you start to build them around the central thing you want to…

Do Purpose - Why brands with a purpose do better and matter more.

By me.

I have never had a strong desire to write a book. But that said I have spent the last decade writing about brands, business and things that have inspired me. The thing that all these businesses seemed to have in common was their desire to change something. They had a reason to make it happen. Something in their belly was…