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Ideas, advice and activities to bring your creativity to life

At 64 Million Artists we believe everyone is creative – and that when we are creative we can make positive change in our lives and in the world around us.

We all start off life as painters, musicians, inventors, explorers, but often it gets knocked out of us as we get older. Someone tells us we can’t sing, or our dancing is embarrassing, or our ideas aren’t very good. And gradually we stop doing them. We believe that when we get the time and space to reconnect with those aspects of ourselves it can be fun, empowering, and beneficial in all aspects of our lives.

I know that from personal experience. Four years ago, I was someone who always had to get everything right. I was terrified of failure and never started anything unless I thought I would be good at it. I found myself feeling stuck, flat, and anxious about life – and so I took a month off work and got people to set me different creative challenges to do every day. It changed my life. I met people I would never have met, I had to take a risk and fail every day, I realised I didn’t have to be perfect to be OK.

Along with my colleague David Micklem, I started 64 Million Artists because I was passionate about this idea of everyday creativity – the idea that we’re all doing little acts of creativity all the time and there is no mysterious ‘talent’ involved that some people have and some people don’t. Creativity is different for everyone, because it’s an expression of ourselves.

We’ve worked all over the country with communities, offices, factories, universities, schools and government and engaged tens of thousands of people. In this book I’ll be sharing some of what we’ve learned about using your creativity at work, at home, in relationships, in your community, for tough times and for celebration, for your mental and physical wellbeing and just for fun.

Each chapter will share practical ideas and simple creative challenges to do. You might call them everyday adventures in creativity. There will be a community of people to connect with who are also reading the book, new things to learn and old things to find. Who knows what you might discover about yourself along the way?

Jo Hunter is the Co-Founder and CEO of 64 Million Artists, a national campaign to unlock the potential of everyone in the UK through creativity. She believes that everyone is creative and that when we are creative we can make change in our lives and in the world around us. 64 Million Artists has worked all over the UK with organisations including the BBC, Arts Council England, Kings College London and the UK government. We work in mental health settings, workplaces, schools and universities, across whole cities and with over 12,000 people in our annual January Challenge, a 31-day programme of fun, free, creative prompts to do, think about and share. 
Before setting up 64 Million Artists Jo worked as Head of Strategic Development at Battersea Arts Centre and in senior roles at Harbourfront Centre in Toronto, Sing Up and in the circus! At the tender age of 14 she was also a presenter of Why Don’t You? on the BBC, giving her an enduring passion for getting people to turn off their TV sets and do something less boring instead.

In the spring of 2013 I found myself really stuck. I had a great job doing what I thought I loved and I lived somewhere nice and had good friends. I’d just come out of a long term relationship but I’d been through that horrible snotty crying bit, and the angry bit, and I was kind of fine. But I had this sort of flat feeling. I couldn’t really connect to anyone and I didn’t feel excited about stuff and I just felt like there must be something else.

Then the flat feeling became more and more uncomfortable, and it turned into anxiety. Then one day I found myself in a meeting and I knew I was going to cry and I had to pretend to go to the toilet and found myself locked in a cubicle having my first ever panic attack. I felt like everything was caving in around me and I couldn’t breathe and I felt sad and overwhelmed and lost. I was used to being in control and suddenly I felt very, very far away from that.

I had always been someone who got things right. I wanted to be good, to help people, to be seen as nice and competent and happy. Most of the time I was those things, but the fear of not being, the pressure of trying to stay on top of ensuring nothing bad happened, had built up and up until I was literally unwilling to take any risks. I never did anything I wouldn’t be good at. I never approached people I didn’t know were already ‘my kind of people’. I didn’t embark on projects that might fail. Somehow I had built a life where the stakes around being successful were so high I couldn’t do anything differently, and it was suffocating me.

Like most people, that’s not how I’d started out. As a kid I played games, I got messy, I made up stories, I made friends with all sorts of people. I once made an entire leisure centre out of an old TV box. It took weeks and I loved making all of the individual toilets and changing rooms (ok, maybe not every kid loved this, maybe I was just weird and obsessed with The Brittas Empire). I didn’t care about getting things right, I just had a go. I dived right in and didn’t care about the outcome or the consequences. I was fearless in my creativity.

So what had happened along the way? I don’t remember a single moment that stopped my creativity in its tracks. I wasn’t, like plenty of others, told ‘you can’t sing, just mouth the words’ in choir, or mocked for my dance moves, or told my ideas were rubbish. I was told I wasn’t neat enough in my drawing and that I was too noisy, and made to feel like an alien for having so many feelings. But it was more that whenever I was good at something I was praised, and whenever I was bad at something I felt shame. So gradually, I stopped doing the things I thought I wouldn’t be great at and be praised for and did fewer and fewer of the things I wasn’t the best at, no matter how happy they made me.

This is a normal part of growing up, finding what you excel at and getting good at stuff, but the school system and society more broadly has become so focused on life as this linear trajectory of getting things righter and righter and better and better and the stress of ensuring that keeps happening was enough to find me sobbing in that toilet and wondering where it had all gone wrong.

So I decided to go back and try and find that freedom of playing around and not knowing again. I knew it was in me somewhere so I wanted a way of uncovering it. I asked for some time off work and sent out a message to lots of my friends and colleagues and some strangers to see if they could help me. The message went like this:


A note from me

Wednesday, 11 April 2018

Dear lovely supporters,

The eagle eyed amongst you may have spotted we’ve been relatively quiet on the book front recently. We had a great start to the crowdfunding campaign but quickly found that managing our regular workload which is really busy this time of year, and running a full on campaign like this wasn’t working together.

Combined with some personal stuff I have happening at home I…

I'm writing!

Monday, 5 March 2018

Hi there,

I just wanted to write and say such a huge huge thank you for supporting my book. It means so much to me that so many people have already contributed and although there's still a way to go it all feels much more possible now! 

I've taken the week away from my normal desk to focus on the book this week so am currently sitting in Forest Gate library in East London plotting chapters and…

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