Your name or twitter handle will be printed on a page in the book next to the page number saying 'sponsored by...', plus a signed first edition hardback, ebook edition and your name in the back of the book.
Claim your page by sending James a message on Twitter at @Psythor - and who bets 69 goes first? Nice.
For the low low price of £125 you can have YOUR banner ad in this book like it's the Internet in 1997. Simply submit your cash and James will get in touch asking for your greyscale JPEG to stick at the top of the page of your choice. Disclaimer: if we don't like the look of your banner ad we'll set dogs on you (we mean negotiate something that works with both of us)
James will data analyse a topic of your choice and include his findings in the book (topic to be mutually agreed). Plus a signed first edition hardback, ebook edition and your name in the back of the book.
James will build you a bot in the style of @trumpnewyorker which will take your account (or another, subject to negotiation) and match every new tweet with either a New Yorker cartoon or a Matt cartoon.