Chapter list - what's inside the book

Sunday, 31 July 2016

I thought it might help you to see the full chapter list. It'll give you a flavour for where I'm going with the book. It will also help you ask challenging questions!. So after an introduction, there are 17 chapters, each containing three checklists of ten tips. So if my arithmetic is correct, that's 510 tips in total. (Put another way, if you pledge £20 it works out at less than 4p per tip!

Chapter titles are:

  1. So you want to be the change you’d like to see

  2. Useful things to know from the past

  3. How to turn your passion into profit

  4. Easy ways to start a social enterprise

  5. Why it’s not just about you

  6. Writing your plan

  7. Raising cash

  8. Defining your audiences

  9. Measuring your impact

  10. Selling without sacrificing your ideals

  11. Doing business differently, day by day

  12. What motives customers, commissioners and clients and why each is different

  13. Standing out from the crowd

  14. Marketing without a budget

  15. Building a team         

  16. Look after yourself

  17. Moving on and leaving things in safe hands

There. Now if you've yet to pledge, you'll surely be convinced this book delivers real value for money. If you have pledged (thank you for supporting) please share a link to this page amongst those you feel most likely to benefit from the book.


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