PLEASE NOTE: The first issue of ARTICLE is in production, so if you pledge now your name will not be listed in the first issue of the magazine.
Why a new fashion magazine?
We’re tired of huge magazines that are 80% advertising for luxury brands. British style and fashion magazines weren’t always like that (think of The Face and iD). We think British readers deserve something better, smarter and more creative.
What is ARTICLE?
ARTICLE is a bi-annual men’s lifestyle magazine we plan to launch in Spring/Summer 2013 if we get your support. It will celebrate Britain’s contribution to fashion, art, design and culture.
With the recession has come a new way of purchasing. Now it’s all about quality not quantity. It’s about unique details, interesting and beautiful designs that transcend seasonal trends and clothes that reflect the character of the wearer.
The focus of is on British luxury brands, designers and artisans, who will feature through a series of witty, candid and informative editorials together with photo stories that are carefully art directed and conceived.
Without the pressure of having to please advertisers, we are free to do and say what we want. ARTICLE will showcase the names and ideas that are creating the British force in global fashion, art and design. We will also ask notable figures around the globe to give their take on British lifestyle and culture.
What makes it different to other mens’s lifestyle mags?
The visual design is more bespoke and fine art than generic, using artists, illustrators and fine art photographers as well as graphic designers to create the look. The aim is for each issue of ARTICLE to become a collector’s item, for example, we will ask Paul Smith to work with Supermundane to create the look for one edition with exclusive drawings and features. The print run will be limited: readers will feel part of the ARTICLE tribe rather than simply passive consumers.
Why would women want to read it?
We will build a team of contributors that write about men’s concerns and lifestyle in a balanced, witty and intelligent way. This will give women a genuine insight into the male mind and interests. Also, women enjoy reading about men’s fashion and stealing ideas…
By asking our readers to participate in funding, we are also offering the opportunity to contribute ideas and concepts so they can help to shape future issues of ARTICLE. Again, our aim is not to just gather readers, but create a community who share their energy and love for British style and culture with each other and form part of a historical moment in publishing: ARTICLE is the first ever crowd-funded biannual men’s fashion/culture/lifestyle magazine of its kind.
Readers who participate in funding the project also gain exclusive access to additional content virtually and in print, as well as the limited edition 'Collector’s cover' of ARTICLE magazine with bespoke foiled casing.
For our Issue One cover story, up-and-coming actor David Frampton talks to us about his rapidly growing career during a photo shoot on Waterloo's Lower Marsh.
With words by Thomas Hobbs, photography by Ben Harries.
Here is a preview on our feature on The Shoe Snob Justin FitzPatrick. Not only do we look at his debut collection, Justin also gives us his expert view on shoe shine!
Here is the double page opener to our Issue One fashion story "Tides of Quiescence", photographed by the amazing Cameron McNee in Margate and Broadstairs.
Which location in the UK do you think we should shoot for our Issue Two?
Here is a double page preview of our grooming shoot in Issue One called "Side-lines". Photographed by Neil Gavin with grooming direction by Paul Donovan
A signature detail of ARTICLE Magazine is the exposed binding, with coloured threads - what do you think should be the colour for the next issue?
Here is another behind-the-scenes image from our fashion shoot in Issue One "Tides of Quiescence", lensed by the very talented Cameron McNee.
We loved especially how he matched his own trousers to the sands of Broadstairs, creating an almost camouflaged effect.....
Here is a behind-the-scenes image from our fashion story in Issue One, with the very talented photographer Cameron McNee on the lenses (while balancing on a boat)
Some advance copies landed in the studio this weekend ahead of time!!
The "Newsstand Edition" of Issue One will be on the shelves in London in less than a week.
You can still order the "Collector's Edition" (with lots of extras bits, for the same price of the Newsstand Edition) at www.unbound.co.uk/books/Article
Here is our Art Director Rosy carefully checking over digital proofs in the studio. The artwork here are some images from our Issue One "Circular Project" collaboration with artist and architect Heidi Locher.
Here is a behind-the-scenes shot of actor David Frampton with photographer Ben Harries during our feature shoot for Issue One. The news-stand edition of ARTICLE will be available in London in a weeks time!
These people are helping to fund ARTICLE Issue One Collector's Edition.