In the Doldrums Part 2
Sunday, 12 June 2016
Two months ago, I wrote a shedpost called In the doldrums without a paddle in which I talked about the frustrations of crowdfunding a book. Back then I'd been trying to raise funding for 116 days and had reached a kind of plateau at 41%, which meant that I was raising around 10% per month.
Meanwhile other, newer books were whizzing past me and reaching 100%, some in a matter of just days. It's soul-destroying when that happens, believe me. And it happens a lot. Dark thoughts start to creep into your head ... why do people want to read these other books much more than they want to read mine? Maybe people don't like me. Maybe the idea for the book is crap. Maybe people are just fed up with my constant begging for pledges.
What makes it even more painful is when the book that whizzes past is by someone famous. I came to Unbound to avoid the whole 'only famous people get published' culture that now pervades traditional publishing.
But you have to dismiss such ideas. Even though you lose heart every time another, newer book whooshes past and hits the finishing line, you have to keep on trying. You have to believe in your book and fight on.
It's now 201 days since the launch of my campaign and I'm yet again stuck on a plateau. This time I'm stuck on 56%. Nothing is moving despite me posting a link on Facebook and Twitter several times every day. Eighty-five days since my 'doldrums' shed post I've only managed to raise an additional15%, which means that the average raised per month is now down to around 8% per month.
Pledging is slowing down for my book.
The people I feel sorry for are the people who pledged early. I love them to bits because they had faith in me right from the start. But they will be waiting a looooooong time for their books at this rate.
So I have to somehow up my game.
That's what you do.
You don't give up. You don't say 'Woe is me!' and wring your hands in despair.
You regroup. You rethink. You adapt your campaign. You go on the offensive.
I don't know what will make people pledge for my book (other than if I suddenly get famous - which ain't gonna happen). If I knew, I could share the knowledge and I'd be rich. But I have some ideas and I'm going to try them out over the next couple of months.
Watch this space.
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