98% Pure Potato: The Origins of Advertising Account Planning

By John Griffiths and Tracey Follows

The story of how account planning began, told by its pioneers

Friday, 30 October 2015

Where were we? Update about 98% Pure Potato and a £10 offer!

You may have been wondering where we have vanished to. Well work on the book continues apace. We're sorry not to have kept you up to speed but there has been a bit of rewriting to do and we are moving through the copyediting stage to the point where designers are getting involved. Thank you for your patience and yes this really is going to happen. 

The same day as the Account Planning Group Awards over which Tracey as current APG chair was presiding, Unbound provided us with a publication schedule. We are working towards a launch at the end of April and beginning of May. There's an insider's launch: that's where you our loyal pledgers come in allowing time for us to sign copies of the book for those of you who have ordered signed copies. We still need to set the date for the launch party - but expect it to be somewhere appopriate to a book about the advertising industry. And then the book will go into general distribution at a good bookshop near you - so that everyone else who hasn't yet ordered a copy can do so.


And forgive me if Unbound has already told you this but just in case you hadn't heard they have an autumn offer on. a £10 voucher - please pass that on to all your friends. The £10 voucher is applicable to any book being funded right across the Unbound range. But it is a perfect opportunity to point out that anyone who hasn't already reserved themselves a copy of 98% Pure Potato simply has to pledge for the electronic version of the book and the order will be in.  But quite aside from that you have £10 to spend on the Unbound book of your choice. Quote AUTUMN15 in the promotional box and you get a £10 discount on any title in any format - which means if you go for the electronic format it is effectively free. So head off into the Unbound website and pick something you like. And put the word out. 

This autumn offer finishes on Wednesday Nov 4th. I will be reminding people via social media on Monday but I thought I would give you the weekend to pick the book of your choice.

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