98% Pure Potato: The Origins of Advertising Account Planning

By John Griffiths and Tracey Follows

The story of how account planning began, told by its pioneers

Tuesday, 7 June 2016

Update on the launch of 98% Pure Potato

Forgive the radio silence - if you've been on the site to try and find when the book is available all you can see is a vague statement about May and May is long gone.  We had thought the launch date would be today and had booked the IPA in Belgrave Square to do the job and were looking forward to meeting with our pledgers who went for the party level plus with some of the most distinguished planners ever - many of whom have been interviewed for the book. But there are production issues - the book wouldn't have been ready on time - and so we have rescheduled for July 7th.  By which time the Cannes Advertising Festival will have happened - Tracey is on the jury this year. And the book ought to be in the shops by then thank to the distributor Penguin.  We will post here as soon as it is available. 


In the mean time in hope here's a picture sent by Dominique Poncin from his trip to Japan last week. We are 98% of the way there in a project which has lasted 4 years. By July 7th we expect to have completed the task 100% - thanks for your patience. 

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