98% Pure Potato: The Origins of Advertising Account Planning

By John Griffiths and Tracey Follows

The story of how account planning began, told by its pioneers

Friday, 18 December 2015

The Christmas Party

Apologies - we're getting a bit slow on the story front - sorting out those we can tell and those we really shouldn't! Today's post is appropriately for the season a film about a Christmas office party in 1969 at an agency called Davidson Pearce. It illustrates the cultural changes that the 60s brought. The management are still talking like Madmen but the youngsters are dancing to Procul Harum (on a reel to reel tape recorder).  And secretaries have designs on account execs rather than creatives!). There's not a mention of a planner anywhere. But there wouldn't be - at this moment only Boase Massimi Pollitt and J Walter Thompson had this new fangled role account planning.  Ten years later Davidson Pearce would win the first IPA Effectiveness Grand Prix for a case study about the launch of Van Den Burghs - there's a piece of planning trivia for you.

Enjoy - our compliments for the season. 

 

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