98% Pure Potato: The Origins of Advertising Account Planning

By John Griffiths and Tracey Follows

The story of how account planning began, told by its pioneers

Wednesday, 9 December 2015

Story no 2 Getting to work late..

 

Two stories also not going into the book, one without and one with consequences. 

Lee Godden talked about the flexible hours at J Walter Thompson and how she and Jean Grundy stretched them at the start of the day rather than the more usual end of the day. Coming in to the agency as late as 11am and creeping up the back stairs into their offices hoping they wouldn't get caught. But Stephen King wasn't a stickler for arriving and leaving on time. You had to get your work done.

There's a rather different story from CDP.  When planners started arriving in the agency they had a rather hard time of it. Creatives ruled the roost. There was an oft repeated saying "There's a been a planner in the works". One of the funnier stories (but not for him) is the planner who was in the habit of getting to work around 11 in the morning. He normally had a good excuse why he had been unable to arrive earlier. Apparently one morning a police horse dropped dead outside his house so he couldn't get his white Lotus out of the drive. There was a team of builders putting together some 6 new offices. Someone encouraged them to make it 7. When the planner ambled into the agency after 11 there was no sign of his office. Plasterboard had been put across the door to his office, the wall painted, the skirting board extended across and the carpet even relaid. There was no sign of his office anywhere. The only visible indication that something might be amiss were 4 secretaries wetting themselves trying not to laugh.  There was also a video camera discretely placed filming the whole thing. There were various helpful suggestions from passing creatives. Perhaps he was hung over. Perhaps he was on the wrong floor entirely.  Had he lost anything else?  He really didn't see the funny side of it. And what with the builders being quite busy he didn't get into his office until 2 in the afternoon.  You can find a full account of the story in the book CDP - the offending prankster being David Horry. 

 

Back to project synopsis

Comments

Ian Gee
 Ian Gee says:

I'm pleased to tell you that David is alive and well and living in Shanghai.

posted 18th December 2015

Mark Hancock
 Mark Hancock says:

I remember seeing him on the cover of Art & Direction magazine in the early 80s sitting cross-legged and wearing a stripy blazer on a conveyor belt with some models of babies in nappies. Have no idea why I remember that or what the context was but it stuck.

posted 19th December 2015

Top rewards

£10 
133 pledges

Digital

E-book edition.
Choose this reward
£20  + shipping
263 pledges

Hardback

1st edition hardback and the ebook edition