98% Pure Potato: The Origins of Advertising Account Planning

By John Griffiths and Tracey Follows

The story of how account planning began, told by its pioneers

Thursday, 16 April 2015

Short history of books written by account planners

 

This is a risk I know. I am bound to have missed someone out who feels they should have been included - but in this film what I want to highlight is the books written by planners where they aren't talking about planning, advertising or branding.  And when they do the result is always interesting.  Here's the link to the film. Next time we'll look at books about brands. Apologies for the camera wandering around but I don't have time to produce beautifully shot and edited films so for now this will have to do! This is for a wider audience so feel free to share. I shall be posting the next podcast in the next couple of days. 

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