98% Pure Potato: The Origins of Advertising Account Planning

By John Griffiths and Tracey Follows

The story of how account planning began, told by its pioneers

Wednesday, 22 April 2015

PSFK op-ed about 98% Pure Potato

A big thank you to PSFK after their a busy week for them with their New York conference - to run a feature about 98% Pure Potato which allows us to tell a little of the story about how account planning moved across to America for the first time: the rise and rise of the gumshoe strategist.

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