98% Pure Potato: The Origins of Advertising Account Planning

By John Griffiths and Tracey Follows

The story of how account planning began, told by its pioneers

Tuesday, 7 April 2015

Planning Pioneers - Campaign article about the new book

Just to tip off you Campaign readers that there is an article about the book in this week's Campaign.

You can read the article here. and ask your colleagues if they've pledged for the book yet! 

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