98% Pure Potato: The Origins of Advertising Account Planning

By John Griffiths and Tracey Follows

The story of how account planning began, told by its pioneers

Wednesday, 3 August 2016

Photos from the launch of the book at the IPA last month

photo 1 Tracey and John

photo 2 Tracey and John with Jeremy Bullmore - whose creative leadership was foundational to the development of planning at J Walter Thompson throughout the time we were writing about and long afterwards. 

photo 3 Tracey with Guy Murpy and Craid Mawdsley - uber planners! 

photo 4 Tracey and John with Guy Murphy of J Walter Thompson a major sponsor of the book

photo 5 Tracey and John with the alumni of Boase Massimi Pollitt - here's a piece of history. From L to R: Peter Jones, Jan Zajac, Tessa Pollitt representing the family of Stanley Pollitt - James Pollitt her brother is on the extreme right. Then the authors John and Tracey, David Cowan, Leslie Butterfield, Julia Williams (representing Jim Williams - who died 2years ago) and finally James Pollitt

photo 6 Tracey and John with the alumni of Pritchard Wood - here is also a piece of history. From L to R: Peter and Liz Jones (Liz was the secretary of the market planning department) Tess and James Pollitt in the background representing the family of Stanley Pollitt, Tracey and John the authors, David Cowan and Tony Mortemore   

We won't post more photos here at this stage because every time we post here you get mailed!  but if you're interested then visit the Facebook page where we will tell the stories of some of the interviewees who came to the launch event. Here's the link.   

Thanks to everyone who made the event so special and to all of you who I hope now have the copies you have preordered and you are enjoying 98% Pure Potato.  


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