98% Pure Potato: The Origins of Advertising Account Planning

By John Griffiths and Tracey Follows

The story of how account planning began, told by its pioneers

Wednesday, 6 July 2016

Launch week for 98% Pure Potato

So nearly there. The books should be in your hands already or hopefully should be by the end of the week. A few pledgers who opted to support us by coming to the launch party will join a select group of our interviewees tomorrow evening along with our sponsors and representatives of the King and Pollitt familes. 

The visual is of the bookmark a nice touch that Unbound like to put into their special editions. This is what ours looks like.  One graphic we weren't able to include showed where our interviewees had worked. Well this seemed like a good use for a Prezi so without further ado point your browsers here and you can see who we interviewed for the book. Keep your sound turned up because there's a voice over.

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1st edition hardback and the ebook edition