98% Pure Potato: The Origins of Advertising Account Planning

By John Griffiths and Tracey Follows

The story of how account planning began, told by its pioneers

Thursday, 8 January 2015

John Griffiths talks about the book to Kevin Sugrue on his Brand Tao blog

Just before Christmas I had a long Skype conversation with Kevin Sugrue about the book. Kevin is a planner of long experience who among other things runs the Plannersphere. The conversation went on for so long I wondered which bits Kevin would pick up. Plannersphere receives contributions from planners all over the world so naturally Kevin wanted to talk about what we had learned about planning craft skills from the very first planners we interviewed.  And also to related the learnings into the way planners work now often in a tightly defined process. So without further ado here's the link to the interview - thank you Kevin! 

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