98% Pure Potato: The Origins of Advertising Account Planning

By John Griffiths and Tracey Follows

The story of how account planning began, told by its pioneers

Friday, 27 February 2015

J Walter Thompson sponsors 98% Pure Potato

We're very proud to announce that J Walter Thompson has sponsored 98% Pure Potato.  As one of the agencies in which account planning started it means a lot to us that they have chosen to support the project.  The papers of Stephen King have been published for a few years now.  We want 98% Pure Potato to fit alongside that book as a record of what these early planners (who Stephen King hired) actually did day to day. If you've pledged for the book already you will already have seen the names of some of the planners who will feature in the book whose interviews we have posted as podcasts. We will keep doing so.  

We now have access to people who are key in the development of planning. Only a couple of days ago at the launch of Paul Feldwick's latest book on theories of advertising The Anatomy of Humbug, I found myself talking to Jeremy Bullmore. Is it true I asked him that you worked on the development of the T Plan with Stephen King in 1964? Yes he said without hesitation. And can we come and ask you some questions about that? Of course he replied. 

We'd like to thank J Walter Thompson for their support. Watch this space for more exciting announcements - we're not done yet!

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