98% Pure Potato: The Origins of Advertising Account Planning

By John Griffiths and Tracey Follows

The story of how account planning began, told by its pioneers

Friday, 24 April 2015

Film intro to books about brands

The latest film on books which are of interest to planners - here's my overview of the books about brands which are worth taking a look at. One more film in the sequence and that's books by creatives. 

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