98% Pure Potato: The Origins of Advertising Account Planning

By John Griffiths and Tracey Follows

The story of how account planning began, told by its pioneers

Tuesday, 18 April 2017

European Women to Watch: Tracey Follows makes the Ad Age cut

Congratulations to author Tracey Follows who this week is identified in Ad Age (the USA's leading advertising publication) as one of the 20 outstanding female leaders reinventing the game in marketing advertising tech and media'.  

You can read her profile here by clicking on her photo.  The only futurist in the group Tracey talks about the importance of being prepared for every eventuality rather than trying to pick the right future. And she plugs Emotional Intelligence over Artificial Intelligence.Of course 98% Pure Potato gets a plug as well. 


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