98% Pure Potato: The Origins of Advertising Account Planning

By John Griffiths and Tracey Follows

The story of how account planning began, told by its pioneers

Thursday, 7 May 2015

Election Day - and political advertising

During the interviews the subject of political advertising was mentioned very occasionally. BMP was brave in allowing a shadow agency to use its premises to promote the Labour Party. Not all BMP clients would have approved but Martin Boase was sangine about it - he thought the people in his agency should be able to promote what they wanted without censorship or fear of client disapproval.

The favourite story a planner told us was about Lowe Howard Spink where Geoff Howard Spink and Tim Bell had adjoining offices. Geoff a passionate advocate for Labour. And Tim Bell - well he was so well connected with the Conservative party he had earned a reputation for calling Margaret Thatcher in the middle of client meetings to check government policy on their behalf - clients are impressed by that sort of access.  So the guy from production takes two pieces of creative for final approval up to the management floor. One for the Labour party the other for the Conservative party and delivered them to the occupants of the neighbouring offices. Just as well he didn't mix the two up. Lovely to hear that despite all the cloak and dagger around political advertising the gap between the parties can be as thin as an office wall!   

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